Before starting your journey as a successful Youtuber, the first and most crucial step is to define the purpose of your channel. Without a clear purpose, your channel can get lost in the vastness of YouTube. Defining your channel's purpose isn't just about what you want to achieve, but also what you want to offer your viewers. Your goal should be something that you are passionate about and that is also of interest to your target audience.
Identifying Your Interests and Passions
Your YouTube channel should be a reflection of who you are as an individual. It should be something you enjoy and are willing to invest time and effort into. It could be anything from cooking, travel, fashion, technology, music, education, fitness, beauty, gaming, and more. The key is to choose something that you love and that can become a meaningful part of your life.
Knowing Your Target Audience
Once you've identified your interests and passions, the next step is to understand your target audience. Who are they? What are your interests? What kind of content do they like to watch? These are some of the questions you need to answer to define your goal. The more you understand your target audience, the easier it will be to create content they'll love.
Defining Your Purpose
Once you have a clear idea of your interests and your target audience, you can start defining your channel's purpose. Your goal can be anything from educating people on a certain topic, entertaining viewers with your humor, sharing your life experiences, inspiring others through your stories, promoting a product or service, and so on.
Your goal should be specific, measurable, achievable, relevant and time-bound, also known as a SMART goal. For example, if you are passionate about fitness and want to educate people about the importance of good health and fitness, your goal might be "Educate viewers about the importance of good health and fitness through informative and inspirational videos and reach 10,000 subscribers on first year".
Planning Your Content
With your purpose in mind, you can start planning your content. What are you going to talk about in your videos? How will you present your content? What kind of videos are you going to create? These are some of the questions you need to answer when planning your content.
Your content should be interesting, informative, and engaging. It should be something your viewers will love to watch and share with others. Remember, content is king on YouTube. The better your content, the more chances you have to attract and retain viewers.
Building Your Brand
In addition to planning your content, you also need to build your brand. Your brand is what defines you and your channel. It's what makes you stand out from the crowd. Your brand should reflect your personality, your values, and your purpose.
You can build your brand through your channel name, logo, channel art, channel description, video intro and ending, graphics, colors, voice tone, and more. Remember, your brand is the first impression viewers have of you and your channel. So make sure it's attractive, professional, and consistent.
In summary, defining your channel's purpose is the foundation for your YouTube channel's success. It is what guides your actions and decisions. So invest time and effort to define your objective and make sure it is SMART. With a clear goal in mind, you're one step closer to becoming a successful Youtuber.
