7.3. Customer Service in Barbershops: Personalized Service Techniques

Customer service in barbershops is one of the fundamental pillars for business success. Offering personalized service, which goes beyond haircuts and shaving services, is what can differentiate your barbershop from the competition. In this chapter, we will cover some personalized service techniques that can be applied in your barbershop.

1. Know your customer

The first step to offering personalized service is to know your customer. This means understanding your preferences, your habits and your needs. You can do this through conversations during customer service, or even through a customer registration system. By knowing your customer, you will be able to offer a service that meets exactly what they need and expect.

2. Train your team

The barber team is the front line in customer service. Therefore, it is essential that they are well trained and prepared to offer personalized service. This includes knowing how to deal with different types of customers, how to offer quality service and how to communicate effectively. Furthermore, it is important that the team is always up to date with the latest barbering trends and techniques.

3. Provide a comfortable environment

The barbershop environment is also an important factor in customer service. A clean, organized barbershop with a pleasant environment makes the customer feel more comfortable and welcomed. Additionally, offering amenities like Wi-Fi, magazines, and refreshments can make a difference in the customer experience.

4. Invest in technology

Technology can be a great ally in personalized service. Online scheduling systems, for example, allow the customer to choose the time that best suits them, in addition to avoiding delays and confusion in the agenda. Additionally, a CRM (Customer Relationship Management) system can help manage customer information and offer more personalized service.

5. Maintain communication with the customer

Maintaining communication with the customer is essential to offering personalized service. This includes informing you about news, promotions and changes at the barbershop. Furthermore, it is important to be available to answer questions and complaints, whether in person, over the phone or via social media.

6. Ask for feedback

Finally, asking customers for feedback is an excellent way to improve service. This can be done through satisfaction surveys, suggestion boxes or even informal conversations. Customer feedback can provide valuable insights into what's working and what can be improved.

In short, offering personalized customer service in barbershops involves getting to know the customer, training the team, offering a comfortable environment, investing in technology, maintaining communication and asking for feedback. By applying these techniques, you will be able to offer a service that goes beyond expectations and that will certainly earn your customers' loyalty.