FTC Disclosure Compliance for Social Media Influencers

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1. 1

   Which situation creates a material connection that an influencer generally needs to disclose?

   A The influencer independently buys a product and receives nothing from its seller B A brand gives the influencer a free product in exchange for possible coverage C A follower recommends a product without contacting its manufacturer
2. 2

   What is the central standard for an effective social media sponsorship disclosure?

   A It must be hard to miss and understandable to the intended audience B It must use formal legal terminology approved by the sponsoring brand C It must appear only in the creator's profile biography
3. 3

   Which numbered mockup uses the clearest advertising disclosure?

   

   A Mockup 1, labeled “#collab” B Mockup 2, labeled “Thanks, Brand!” C Mockup 3, labeled “Ad”
4. 4

   The illustrated sponsored caption places “#ad” only at the end of a long section hidden behind “more.” What is the main compliance weakness?

   

   A Hashtags are prohibited in all sponsorship disclosures B Users may not see the disclosure unless they expand the caption C Every disclosure must be placed inside the product photograph
5. 5

   The Story image shows a pale disclosure near the bottom, partly covered by interface controls. Which change would make it more effective?

   

   A Move it to an unobstructed area and use large, high-contrast text B Replace it with a small brand logo in the same location C Remove it from the Story and place it only in the profile biography
6. 6

   A 30-second sponsored video displays a visual disclosure only during its first two seconds. What is the strongest improvement?

   

   A Move the same two-second disclosure to the final credits B Rely on the video's title without mentioning sponsorship in the video C Add an understandable spoken disclosure and display the visual disclosure long enough to notice
7. 7

   The livestream diagram shows a sponsorship disclosure only at the opening, although viewers continue joining later. What is the best practice?

   

   A Assume late viewers will replay the beginning B Repeat the disclosure periodically during the livestream C Wait until the stream ends and add a disclosure to the archived version
8. 8

   A supplement brand supplies an influencer with an unverified script claiming its product cures insomnia. What should the influencer do?

   A Refuse the unsupported claim and communicate only truthful, supportable experiences B Repeat the claim as long as the post includes “#ad” C Present the claim as a personal opinion so evidence is unnecessary
9. 9

   Who is responsible for ensuring that a sponsored endorsement is properly disclosed?

   A Only the social media platform B Only the brand because it funds the campaign C Both the influencer and the sponsoring brand can have compliance responsibilities
10. 10

    How should an influencer treat a platform's built-in “paid partnership” tool?

    A Never use it because platform disclosure tools are forbidden B Evaluate whether it is clear and add a prominent personal disclosure when needed C Use it as a substitute for truthful statements about the product
11. 11

    Which statement placed near an affiliate link most clearly explains the influencer's financial relationship?

    A “I may earn a commission if you buy through this link.” B “Click here to support the channel.” C “This post contains useful shopping information.”
12. 12

    When sponsored content is primarily directed toward children, what additional disclosure principle is especially important?

    A A disclosure is unnecessary because parents understand influencer marketing B Complex legal language should be used to maximize precision C The disclosure must be understandable to the actual child audience