Free online courseReporting in Google Analytics 4

Course Description

Reporting in Google Analytics 4 is a free online course from Google designed for anyone who wants to turn GA4 data into clear, actionable insights for marketing and business decisions. You will learn how to navigate the reporting interface with confidence and use built-in reports to answer common questions about performance.

The course explains how to identify where users come from by using acquisition reporting, helping you understand which channels and campaigns drive traffic and results. You will also explore engagement reporting to see how people interact with your website or app, enabling you to interpret user behavior and spot opportunities to improve experiences and outcomes.

For ecommerce and revenue-focused teams, it covers monetization reporting so you can assess business performance and understand what is working across products and revenue streams. Along the way, you will learn practical approaches to validating data, interpreting not set and other rows, and investigating unexpected trends so you can trust what you report and communicate insights effectively.

You will also discover how to use plot rows in line charts for clearer comparisons, and build a stronger foundation by understanding scopes in Google Analytics, making it easier to read reports correctly and avoid common reporting mistakes. Ideal for learners in digital marketing and business analytics who want to report with clarity and confidence in GA4.