Where should a primary keyword be placed for on-page SEO?

Place it naturally in the title tag, main heading, URL when appropriate, opening content, and relevant meta description.

How can I prevent keyword cannibalization between pages?

Assign one primary search intent and target keyword cluster to each page, then consolidate, redirect, or re-optimize overlapping content.

What crawl depth should important pages have?

Keep key pages within about three clicks from the homepage using clear, relevant internal links.

Free online course On-Page SEO

Duration of the online course: 38 minutes

New

Boost rankings with an on-page SEO course—master keywords, titles, internal links and crawl depth. Free online learning with practical tips for real traffic.

In this free course, learn about

How to apply a complete on-page SEO checklist for optimizing pages
Minimum effective placement for a primary keyword on a page
How to prevent keyword cannibalization across similar pages
Recommended maximum crawl depth to keep key pages easily discoverable
Title tag tactics to boost long-tail traffic and improve CTR
Best practices for internal link anchor text to improve relevance and rankings

About the free online course

Strong on-page SEO turns a website from invisible to discoverable. This free online course helps you build a reliable process to improve how search engines understand your pages and how users choose to click them. Instead of chasing quick hacks, you will focus on the fundamentals that consistently move performance: clear keyword targeting, smarter page signals, efficient site structure, and internal linking that guides both crawlers and readers.

You will learn how to work with a practical checklist mindset so important optimizations do not get missed during content creation, updates, or audits. From choosing and placing a primary keyword with intention to avoiding competing pages that dilute your visibility, the course guides you to make each page serve a distinct purpose. That clarity helps search engines map your site properly and helps your content team create with direction.

Technical and structural choices also matter for results. You will explore crawl depth as a decision tool for keeping your most valuable pages easy to find and prioritize. You will also sharpen how you write titles to earn more long-tail traffic and improve click-through rate, turning impressions into visits without changing your budget. Finally, you will strengthen internal linking by learning how to use anchor text that reads naturally, supports relevance, and improves navigation across related topics.

By the end, you will be able to evaluate a page quickly, spot the issues that hold it back, and apply fixes that scale across a site. Whether you work in digital marketing, build your own projects, or collaborate with writers and developers, this course helps you create on-page decisions that are measurable, repeatable, and aligned with sustainable growth.

Course content

Video class: Complete On-Page SEO Checklist 38m
Exercise: Where is the bare minimum placement for your primary keyword?
Exercise: How should you prevent keyword cannibalization?
Exercise: What is a recommended maximum crawl depth for most important pages?
Exercise: Which title tactic can boost long tail traffic and CTR?
Exercise: What is the best practice for internal link anchor text?

Learn aboutSEO

Explore free online SEO courses designed to help you master keyword research, on-page optimization, technical SEO, link building, content strategy, and analytics. Learn practical search engine optimization skills at your own pace, improve website rankings and organic traffic, and earn a certificate with every completed course.