Free online courseGetting Started

Course Description

Getting Started with Google Analytics is a free online course in Business and Marketing that helps you confidently begin using Google Analytics for modern digital marketing measurement. Learn how to create and configure a Google Analytics property and understand how data flows from your website or app into reports you can use to evaluate performance and make smarter decisions.

You will explore practical implementation options, including using gtag.js and Google Tag Manager, and learn how to connect with an existing Universal Analytics setup when needed. The course also guides you through the Google Analytics interface so you can find key areas quickly and understand how analysis works across reports and explorations.

Build stronger measurement skills by learning how to create and edit events, apply cross-domain measurement, and use the Measurement Protocol. You will also discover ways to export data to BigQuery for deeper analysis and scalable reporting workflows.

On the marketing side, the course covers integrating Google Ads, working with audiences, and understanding predictive audiences to improve targeting and insights. You will also learn about conversion modeling, attribution reports, and data-driven attribution to better evaluate channel impact.

To support long-term success, it includes guidance on access management, roll-up properties, subproperties, and best practices for account structure. If you are transitioning to GA4, you will learn how to use Setup Assistant for migration and how to use segments to refine analysis and uncover meaningful patterns.