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Ebook gratuito: Step by step on how to use Google Ads to grow your brand

Conteúdo do curso

Google Ads account creation

Setting up advertising campaigns

Choosing relevant keywords

Setting budget for campaigns

Selection of ad networks

Creating attractive and effective ads

Setting conversion goals

Campaign performance monitoring

Metrics and results analysis

Optimizing campaigns to improve performance

A/B testing of ads

Target Audience Segmentation

use of remarketing

Setting up ad extensions

Setting follow-up goals

Creating ad groups

Setting bids for keywords

Mobile campaign management

Use of video ads

Creating ads for mobile apps

Setting up display campaigns

Creating responsive ads

Shopping campaign setup

Creating dynamic text ads

Image ad creation

Setting up discovery campaigns

Creating Discovery Ads

Using location targeting

Creating carousel ads

Creating ads in catalog format

Use of language targeting

Creating ads in HTML5 image format

Using time targeting

Creating ads in HTML5 text format

Using device targeting

Creating ads in HTML5 display format

Creating ads in rich media format

Creating ads in HTML5 video format

Creating ads in interactive display format

Creating ads in responsive display format

Creating ads in interactive video format

Creating ads in responsive video format

Creating ads in dynamic display format

Descrição do curso

Welcome to the comprehensive course "Step by Step on How to Use Google Ads to Grow Your Brand," specially designed for professionals carved from the realms of Business Administration with a focus on Digital Marketing. This meticulously crafted 43-page course aims to arm you with the skill set required to master Google Ads and achieve substantial growth for your brand.

The journey begins with the foundational task of Google Ads account creation. Establishing a robust account is the cornerstone of any successful advertising endeavor. Once your account is ready, you will delve into the meticulous process of setting up advertising campaigns, where strategic planning plays a crucial role.

One of the key aspects of digital advertising is choosing relevant keywords. Your ability to select keywords that resonate with your target audience directly influences the success of your campaigns. Alongside this, setting a budget for campaigns will help you manage your financial resources efficiently while maximizing your returns.

Choosing the right platforms is critical; hence, we cover the selection of ad networks to ensure your ads are displayed where they will yield the most impact. You will learn to craft attractive and effective ads that not only capture attention but also drive conversions.

Furthermore, the course will guide you in setting conversion goals and train you in campaign performance monitoring. Understanding the dynamics of your campaign's performance through metrics and results analysis will enable you to make informed decisions and strategies.

Optimizing campaigns is a continuous process, and this course provides you with the tools to optimize campaigns to improve performance. You'll also explore the technique of A/B testing of ads, which is essential for identifying the most effective advertising strategies.

Understanding your audience is paramount. The module on target audience segmentation ensures that your ads reach the right people. You will also master the art of remarketing, re-engaging those who have previously interacted with your brand.

Ad extensions can significantly enhance the visibility of your ads, and the course covers in-depth details on setting up ad extensions and setting follow-up goals. You will also learn the intricacies of creating ad groups and the strategic aspect of setting bids for keywords.

With the growing number of mobile users, mobile campaign management has become essential. This course also delves into the use of video ads, creating ads for mobile apps, and setting up display campaigns. You will master the creation of various types of ads, including responsive ads, dynamic text ads, and image ads.

Shopping and Discovery campaigns represent potent ways to reach potential customers. By the end of the course, you will be proficient in shopping campaign setup and creating discovery ads. The course also demystifies targeting strategies, including location targeting and language targeting.

Optimizing ads for different devices ensures broader reach, which is why mastering device targeting is essential. You will also explore advanced ad formats like HTML5, rich media, and interactive displays. This course ensures you are well-versed in creating high-impact, engaging ads across various formats and platforms.

By the end of "Step by Step on How to Use Google Ads to Grow Your Brand