Free online courseApp Store Optimization ASO Fundamentals

Course Description

Getting an app discovered is rarely about building more features. It is about winning visibility, earning trust in seconds, and converting store visitors into users. This free online course teaches the fundamentals of App Store Optimization (ASO) so you can improve how your app ranks, how it looks, and how it performs across the App Store and Google Play. Whether you are launching your first product or managing growth for an established app, you will learn a practical way to approach discovery and conversion inside the stores.

You will start by understanding what ASO is and how app stores decide which apps appear for a search query. From there, you will connect the big picture goal of ASO with the levers you can control: metadata, keywords, and user-facing assets. The course highlights important differences between Apple and Google, helping you adapt your strategy instead of applying the same tactics everywhere.

A key focus is building and prioritizing a keyword list with a research mindset. You will learn how to choose targets based on the factors that matter most for impact, then monitor performance over time using app store metrics and visibility indicators. The course also clarifies traffic sources, separating search-driven discovery from browse and explore placements, so you can align your optimizations with how users actually find apps.

Beyond rankings, the course helps you improve conversion by optimizing creatives such as icons, screenshots, and preview videos. You will see how strong visual storytelling, trust signals, and clear expectations reduce friction and drive more installs. You will also learn how to plan evergreen promotional artwork, and how to run structured A/B tests on store assets to validate improvements with data, not guesses.

Finally, you will learn how to track ASO success through the right KPIs, interpret changes versus competitors, and connect results back to broader mobile marketing decisions. By the end, you will be able to run an ongoing ASO process that improves visibility, strengthens your store presence, and supports sustainable growth.