What is the difference between App Store and Google Play keyword optimization?

The App Store relies heavily on a dedicated keyword field, while Google Play indexes keywords from visible metadata such as the title, short description, and long description.

Which ASO metrics should I track to measure keyword visibility?

Track keyword rankings, visibility score, impressions, conversion rate, downloads, and competitive share of voice to assess ASO performance.

What app store assets can be A/B tested to improve conversion rates?

Test assets such as app icons, screenshots, preview videos, feature graphics, and promotional text where each store platform supports experimentation.

Free Course Image App Store Optimization ASO Fundamentals

Free online course App Store Optimization ASO Fundamentals

Duration of the online course: 1 hours and 59 minutes

New

Grow app downloads with a free ASO course: master keywords, creatives, A/B tests and tracking to boost visibility on App Store & Google Play.

In this free course, learn about

Define ASO and the core equation linking visibility, conversion, and downloads
Understand app store ranking drivers: relevance (keywords) and performance signals
Compare ASO on App Store vs Google Play, especially keyword indexing differences
Build and prioritize a keyword list in AppTweak using volume, difficulty, and relevance
Monitor keyword rankings and interpret AppTweak Visibility Score components
Explain traffic sources: Search/Explore vs Browse, and key placements driving browse downloads
Optimize creatives for conversion: app icon (incl. why it matters more on Google Play)
Apply screenshot best practices, including adding awards/press to build user trust
Optimize App Store preview videos to increase conversions without misleading users
Create effective feature graphics and keep promotional artwork evergreen for months
Run A/B tests on store assets (App Store PPO, Google Play experiments) with a 5-step process
Increase chances of being featured by following best practices and proactive store outreach
Track ASO KPIs: visibility vs competitors, conversion, downloads, and iteration impact
Use AppTweak Analytics to assess strategy, including what the App Power KPI measures

About the free online course

Getting an app discovered is rarely about building more features. It is about winning visibility, earning trust in seconds, and converting store visitors into users. This free online course teaches the fundamentals of App Store Optimization (ASO) so you can improve how your app ranks, how it looks, and how it performs across the App Store and Google Play. Whether you are launching your first product or managing growth for an established app, you will learn a practical way to approach discovery and conversion inside the stores.

You will start by understanding what ASO is and how app stores decide which apps appear for a search query. From there, you will connect the big picture goal of ASO with the levers you can control: metadata, keywords, and user-facing assets. The course highlights important differences between Apple and Google, helping you adapt your strategy instead of applying the same tactics everywhere.

A key focus is building and prioritizing a keyword list with a research mindset. You will learn how to choose targets based on the factors that matter most for impact, then monitor performance over time using app store metrics and visibility indicators. The course also clarifies traffic sources, separating search-driven discovery from browse and explore placements, so you can align your optimizations with how users actually find apps.

Beyond rankings, the course helps you improve conversion by optimizing creatives such as icons, screenshots, and preview videos. You will see how strong visual storytelling, trust signals, and clear expectations reduce friction and drive more installs. You will also learn how to plan evergreen promotional artwork, and how to run structured A/B tests on store assets to validate improvements with data, not guesses.

Finally, you will learn how to track ASO success through the right KPIs, interpret changes versus competitors, and connect results back to broader mobile marketing decisions. By the end, you will be able to run an ongoing ASO process that improves visibility, strengthens your store presence, and supports sustainable growth.

Course content

Video class: What Is ASO? [App Store Optimization] 09m
Exercise: Which equation best summarizes the core goal of App Store Optimization (ASO)?
Video class: How SOME Apps 03m
Exercise: Which two main concepts do app stores consider when deciding which apps to rank for different search queries?
Video class: ASO Strategies on the App Store vs. Google Play - What You Need to Know 09m
Exercise: Which statement best describes how keyword optimization differs between the App Store and Google Play?

Video class: How to Build a Powerful Keyword List Using AppTweak 17m
Exercise: When prioritizing target keywords for an app’s metadata, which three primary factors should be considered?
Video class: How to Monitor Keyword Performance with AppTweak 09m
Exercise: What does AppTweak’s Visibility Score take into account?
Video class: App Traffic Sources Explained: How To Increase Visibility on the App Stores (Browse vs. Explore) 05m
Exercise: Which placement is described as the biggest driver of browse/explore traffic and downloads when an app appears there?

Video class: App Store Optimization Strategies For App Icons (With examples From Real Apps 06m
Exercise: Why is the app icon especially important for ASO on Google Play?
Video class: App screenshots best practices — How to build app store screenshots that convert 11m
Exercise: Which screenshot best practice helps increase trust by showcasing external recognition?
Video class: How To Optimize Videos for the App Store 07m
Exercise: Which guideline helps ensure an app store preview video improves conversions without creating user disappointment?
Video class: How To Create Feature Graphic 07m
Exercise: Why is it recommended to keep App Store promotional artwork evergreen for at least 6 months?

Video class: How To Run A/B Tests: 5 Steps to A/B Testing on the App Store and Google Play 06m
Exercise: Which assets can be A/B tested using Product Page Optimization on the App Store?
Video class: Boost Your App's Ranking — How to Get Your App Featured on the App Store 10m
Exercise: Which action is most likely to increase an app’s chances of being featured on the App Store or Google Play?
Video class: How To Monitor Your ASO Efforts — Which Metrics To Track and How To Interpret Results 06m
Exercise: Which KPI helps you understand how visible your app is in keyword search results compared to competitors?
Video class: How to Analyze and Improve Your Mobile Marketing Strategy with AppTweak 09m
Exercise: In AppTweak Analytics, what does the KPI App Power measure?

Learn aboutASO

Explore free online ASO courses and learn how to improve app visibility, keyword rankings, conversion rates, and downloads across major app stores. Build practical App Store Optimization skills with flexible lessons on keyword research, listing optimization, analytics, and growth strategies. Each course is free and includes a certificate upon completion.