Free online courseFree Branding and Visual Identity Course: Build a Brand From Scratch in Figma

Course Description

Build a brand that feels intentional, consistent, and ready for real product design. In this free online course in Design and Creative Arts, you’ll learn how to shape a complete visual identity for a digital startup using Figma, with a workflow that fits perfectly into UX and UI Design projects. Instead of treating branding like a set of random choices, you’ll practice making design decisions based on emotion, clarity, and the kind of experience your app or product should communicate.

You’ll start by defining the overall vibe of a productivity and task management app, then translate those abstract goals into a practical visual direction. You’ll explore how to choose colors that support the personality of the brand, and why cultural context matters when building a palette meant for a broad audience. From there, you’ll move into logo ideation the way designers actually do it: fast sketching, lots of variations, and a focus on discovering strong directions before polishing anything. You’ll then take the best idea and refine it into a clean, production-ready mark inside Figma, learning how small structural changes can make a symbol feel simpler, stronger, and easier to apply.

Once the foundations are set, you’ll solve the common challenge many beginners face: not just picking colors, but using and combining them with confidence. You’ll develop a practical system for color relationships so your UI, marketing pieces, and documentation feel cohesive. Finally, you’ll assemble a brand manual that shows your identity clearly, keeps decisions consistent, and makes handoff smoother for future design work. Along the way, you’ll build reusable components in Figma to speed up updates, reduce mistakes, and keep the guide easy to maintain through revisions.

By the end, you won’t just have a nicer logo or a prettier palette. You’ll have a repeatable branding process you can apply to client work, startups, and portfolio case studies, plus a finished style guide structure you can reuse whenever you need to bring a new product brand to life.