Free Course Image Free Branding and Visual Identity Course: Build a Brand From Scratch in Figma

Free online courseFree Branding and Visual Identity Course: Build a Brand From Scratch in Figma

Duration of the online course: 3 hours and 1 minutes

New

Free Figma branding course: create a visual identity from scratch, design a logo, pick and apply colors, and build a clear brand manual for UI work.

In this free course, learn about

  • Brand Foundations and Color Strategy
  • Logo Creation and Color Combinations
  • Building the Brand Manual in Figma
  • Refinement, Pixel-Perfection, and Final Style Guide Delivery

Course Description

Learn how to build a complete brand and visual identity from scratch using Figma in this free online course for UX and UI design enthusiasts. Follow a practical, start-to-finish workflow that mirrors real branding work, from shaping an initial idea for a startup concept to turning it into a coherent visual system you can confidently apply across designs.

Explore how to choose brand colors with intention, understand what makes combinations work, and translate color decisions into clear, reusable guidelines. You will also move from early logo brainstorming and sketching to a polished, production-ready logo created inside Figma, refining it through iterations and revisions the way professional projects often demand.

Beyond the logo and palette, the course walks you through building a brand manual so your identity stays consistent across screens and touchpoints. See how to present colors and rules in a clean, structured way, and learn how small details such as spacing, alignment, and pixel precision affect the final outcome. If you want a hands-on introduction to branding workflows in Figma and a stronger foundation for designing consistent UI experiences, this course is a practical place to start.

Course content

  • Video class: Join Me as I Create a Visual Identity For My Fake Startup (Branding ep.01 • #free #course) 15m
  • Exercise: When starting a new visual identity for a productivity/task management app, what is the best way to establish the brand’s general feel and emotions?
  • Video class: Which Colors Work Best With Our Brand? (Branding ep.02 • #free #course) 15m
  • Exercise: Why is it important to consider culture when choosing brand colors?
  • Video class: We Need a New Logo. Let’s Brainstorm and Sketch First (Branding ep.03 • #free #course) 14m
  • Exercise: When brainstorming logo sketches, what approach is emphasized to discover a strong direction?
  • Video class: From Sketch ? Polished Logo: A Full Figma Workflow (Branding ep.04 • #free #course) 25m
  • Exercise: Why was the logo direction changed from four layers to three layers?
  • Video class: You picked your brand colors. But how do you USE and COMBINE them? (Branding ep.05 • #free #course) 20m
  • Exercise: Which color approach was chosen as the main direction for the brand’s final “winner” combinations?
  • Video class: What is a BRAND MANUAL and what should be in it? (Branding ep.06 • #free #course) 14m
  • Exercise: What is the main purpose of creating a brand manual/style guide for a new brand?
  • Video class: How to showcase COLORS in your BRAND MANUAL (Branding ep.07 • #free #figma #course) 29m
  • Exercise: What is the main benefit of turning repeating design elements into components in Figma when building a brand manual?
  • Video class: This logo isn't pixel perfect – will you forgive me? ???? (Branding ep.08 • #free #figma #course) 27m
  • Exercise: In the symbol construction process, what is the FIRST step used to build the logo symbol?
  • Video class: I did not expect this many revisions... (Branding ep.09 • #free #figma #course) 18m
  • Exercise: Which set of slides is included as the core starting structure of the completed brand style guide?

This free course includes:

3 hours and 1 minutes of online video course

Digital certificate of course completion (Free)

Exercises to train your knowledge

100% free, from content to certificate

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