Interview Preparation for Journalists: Research, Backgrounding, and Source Mapping

Capítulo 2

Estimated reading time: 8 minutes

+ Exercise

What “interview preparation” means in practice

Interview preparation is the reporting work you do before you ask a single question: collecting reliable background material, mapping who knows what, and predicting what claims will surface so you can verify them quickly. The goal is not to script the interview, but to arrive with enough context to (1) ask precise questions, (2) spot evasions or inaccuracies, and (3) follow up in real time with informed, fair pressure.

A practical workflow: from documents to a source map

Step 1: Gather primary documents first (build your “fact spine”)

Primary documents anchor your understanding and reduce dependence on secondhand summaries. Start by creating a folder (or case file) and saving every document with a consistent naming convention (date_source_topic). Then build a one-page “fact spine” that lists what the documents establish with high confidence.

  • Official records: laws, regulations, court filings, judgments, police reports, inspection reports, audit reports, procurement records, meeting minutes, budgets.
  • Original datasets: government open data, regulatory filings, election results, health/environmental monitoring data, financial statements.
  • Direct artifacts: emails (where obtained lawfully), internal memos, contracts, invoices, photos/videos with metadata, transcripts, public presentations.
  • First-person materials: diaries, letters, contemporaneous notes, recorded statements (verify authenticity and context).

Practical move: For each document, write a two-line annotation: (a) what it proves, (b) what it does not prove. This prevents overclaiming and helps you craft careful questions.

Step 2: Scan prior coverage (identify what’s known, disputed, and missing)

Prior coverage helps you avoid blind spots and reveals recurring claims, contradictions, and unanswered questions. Treat it as a map of the conversation, not as proof.

  • Collect: major investigations, local reporting, trade press, press releases, op-eds, watchdog reports, academic papers, and relevant social media threads (as leads).
  • Extract: key allegations, named sources, timelines, numbers, and any “everyone says” statements that lack attribution.
  • Flag: points of consensus vs. points of dispute; note where coverage relies on anonymous sourcing or single-source claims.

Practical move: Create a “coverage ledger” table with columns: Claim, Outlet/Author, Evidence Cited, Who Benefits, What’s Missing, Verification Plan.

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Step 3: Identify stakeholders (who is involved, impacted, and accountable)

Stakeholders are not just the loudest voices. They include people with decision power, people with knowledge, and people who bear consequences. Listing them early prevents a source list that is skewed toward institutions or PR-ready spokespeople.

  • Direct actors: individuals/organizations taking actions central to the story.
  • Decision chain: who approved, funded, signed, supervised, or enforced.
  • Oversight: regulators, auditors, inspectors general, ethics boards, ombuds offices.
  • Affected communities: residents, workers, customers, patients, students—especially those with limited access to media.
  • Intermediaries: contractors, consultants, vendors, lobbyists, trade associations.

Practical move: For each stakeholder, write: “What do they want?” and “What do they fear?” This helps you anticipate incentives and evasions.

Step 4: Note potential conflicts of interest (COI) and incentives

Conflicts of interest are not accusations; they are context that can shape statements and decisions. Document them carefully and neutrally, and prepare to ask about them with specificity.

  • Financial: ownership stakes, contracts, donations, grants, consulting fees, speaking honoraria.
  • Professional: career advancement, pending promotions, performance metrics, legal exposure.
  • Political: party roles, campaign ties, endorsements, appointments.
  • Personal: family relationships, close friendships, rivalries (verify before raising).
  • Institutional: agency mandates, budget pressures, reputational risk, litigation strategy.

Practical move: Separate “verified COI” (documented) from “possible COI” (needs confirmation). Only the first should drive direct questioning; the second should drive further reporting.

Research checklist (use before every major interview)

Use this checklist to ensure you can ask informed questions and verify answers. Treat it as a minimum baseline; add story-specific items.

1) Bios and role clarity

  • Current title, responsibilities, reporting line, and decision authority.
  • Employment history and relevant prior roles.
  • Board memberships, advisory roles, side businesses.
  • Public statements: speeches, testimony, interviews, social posts (archived).
  • Known affiliations: professional associations, political committees, nonprofits.

2) Public records and filings

  • Corporate registrations, beneficial ownership (where available), annual reports.
  • Contracts, procurement awards, bids, change orders.
  • Campaign finance records, lobbying disclosures.
  • Court records: civil/criminal cases, settlements (when public), injunctions.
  • Regulatory actions: citations, consent decrees, inspection outcomes.
  • Property records, permits, zoning applications (as relevant).

3) Timeline (build and stress-test)

  • Key events with dates, locations, and who was present.
  • Decision points: approvals, sign-offs, policy changes, budget allocations.
  • Public communications: press releases, advisories, internal-to-public shifts.
  • External triggers: incidents, audits, elections, market changes.

Practical move: Mark each timeline entry with a confidence level: confirmed by document, confirmed by 2 sources, single-source, unconfirmed.

4) Terminology and technical basics

  • Define key terms in plain language (your own glossary).
  • Identify units and thresholds (ppm, dollars, rates, margins, risk categories).
  • Know the standard process: how things “should” work vs. how they did.
  • List common misunderstandings and misleading framings.

5) Numbers and claims you expect to hear

  • Common statistics used in public debate; original sources for each.
  • Baseline comparisons (year-over-year, peer cities, industry averages).
  • Known disputed figures and why they differ (definitions, denominators, time windows).

6) Legal/ethical constraints and safety

  • Any reporting restrictions relevant to the topic (court orders, privacy laws, minors).
  • Source protection plan: how you will store notes, recordings, and documents.
  • Risk assessment for vulnerable sources (retaliation, doxxing, job loss).

Source mapping: build a roster that matches knowledge to accountability

A source map is a structured list of who can answer what—and why their perspective may be partial. It helps you avoid over-relying on official spokespeople and ensures you include those most affected.

Source categories (distinguish clearly)

  • Eyewitnesses: saw/heard events directly. Strength: immediacy. Risk: limited context, memory errors, stress effects.
  • Experts: can interpret evidence (scientists, auditors, engineers, clinicians, statisticians). Strength: analysis. Risk: theoretical bias, consulting ties.
  • Decision-makers: had authority to approve/deny/implement. Strength: accountability. Risk: legal exposure, reputation management.
  • Affected communities: live with outcomes. Strength: impact and lived reality. Risk: may lack access to documents; may generalize from personal experience.

Source map template (copy/paste)

CategoryName/OrgWhat they likely knowWhat they may not knowIncentives/COIAccess to evidenceBest questions to askVerification needs
EyewitnessPhotos/video? contemporaneous notes?Corroborate with time/location records; metadata; other witnesses
ExpertDatasets? standards? peer-reviewed work?Check credentials; ask for methods; seek independent expert
Decision-makerEmails? minutes? approvals? budgets?Match statements to documents; confirm chain of authority
Affected communityReceipts? medical records? logs? community data?Aggregate patterns; verify individual cases with consent

How to use the source map during prep

  • Balance: ensure each major claim has at least one source from knowledge (eyewitness/expert) and one from accountability (decision-maker).
  • Redundancy: for high-stakes facts, plan at least two independent verification routes.
  • Gaps: highlight “missing nodes” (e.g., the contractor who executed the work, the regulator who reviewed it, the community group tracking impacts).

Anticipate sensitive areas (and prepare to handle them responsibly)

Sensitive areas are topics that can trigger harm, legal risk, or retraumatization—or that sources may avoid because of stigma or fear. Anticipating them lets you ask necessary questions with care and clarity.

Common sensitive zones

  • Trauma and violence: assault, accidents, deaths, domestic abuse.
  • Health and privacy: diagnoses, disability status, medical records.
  • Minors and vulnerable people: school discipline, foster care, immigration status.
  • Employment retaliation: whistleblowing, union activity, harassment complaints.
  • Legal exposure: ongoing litigation, criminal investigations, NDAs.

Preparation practices

  • Define what you must know vs. what is optional: write “need-to-know” questions first; avoid curiosity-driven probing.
  • Plan consent language: how you will explain on/off the record, attribution, and what publication could mean.
  • Offer control points: allow pauses, clarify that they can decline, and avoid surprise graphic questions.
  • Pre-check support resources: if interviewing traumatized sources, know local support services to share if appropriate.

Prepare verification paths for likely claims (so you’re not stuck in the moment)

Before the interview, list the claims you expect to hear—especially those that are convenient, reputationally protective, or politically useful—and pre-plan how you will verify them. This allows you to ask sharper follow-ups and reduces reliance on “he said/she said.”

Build a “claim-to-proof” matrix

Likely claimWhy they might say itFast check during interviewPost-interview verification pathIndependent cross-check
“We followed protocol.”Deflect blameAsk which protocol, version/date, and who signed offObtain SOPs, training logs, audits, incident reportsIndependent expert reviews SOP vs. actions
“The numbers are being misrepresented.”Undermine criticsAsk which metric, denominator, time windowPull original dataset; replicate calculationStatistician validates method
“We informed the public promptly.”Limit liabilityAsk for exact date/time and channelCheck press logs, emails, website archives, alertsCompare with third-party timestamps (media, social, web archive)
“This was an isolated incident.”Minimize patternAsk how they define ‘isolated’ and what period they reviewedRequest complaint logs, prior incidents, settlementsInterview affected community; review regulator data

Verification tools to line up in advance

  • Documents: policies, minutes, contracts, logs, emails, memos, inspection reports.
  • Datasets: raw data, codebooks, methodology notes, data dictionaries.
  • Independent experts: at least one with no visible stake; prepare a short brief and the key questions you’ll ask them.
  • Technical validation: metadata checks for photos/video; geolocation; timestamp corroboration; reverse image search (as a lead, not proof).
  • Field confirmation: site visits, observation, measurements (when safe and lawful).

Interview prep sheet (one-page working document)

Use a single page to keep your prep actionable during the interview.

INTERVIEW PREP SHEET (1 page)  Date: ____  Interviewee: ____  Role: ____  Setting: ____

1) What is confirmed (fact spine):
- 
- 

2) What is disputed / unclear:
- 
- 

3) Top 5 questions (with document anchors):
1. Q: ____  Anchor: (doc/date/quote) ____
2. Q: ____  Anchor: ____
3. Q: ____  Anchor: ____
4. Q: ____  Anchor: ____
5. Q: ____  Anchor: ____

4) Likely claims & verification paths:
- Claim: ____  Verify via: ____  Independent check: ____

5) Sensitive areas & approach:
- Topic: ____  Why sensitive: ____  How to ask: ____

6) Source map gaps to fill:
- Missing voice: ____  How to reach: ____

Now answer the exercise about the content:

Which approach best reflects effective interview preparation for a journalist?

You are right! Congratulations, now go to the next page

You missed! Try again.

Strong prep means grounding yourself in primary documents, mapping stakeholders and sources, and anticipating claims with verification paths. The goal is informed questioning and real-time follow-up—not scripting or treating prior coverage as proof.

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Planning a Journalist’s Interview: Building a Question Ladder

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