Key Time Definitions and Why They Matter
Transit time
Transit time is the elapsed time from when a shipment is picked up by the carrier to when it is delivered at the destination. It is usually measured in hours or days and is often quoted as a range (e.g., 2–3 days) rather than a single number.
Lead time
Lead time is the total time from the moment a replenishment decision is triggered (or an order is placed) until the product is available for use or sale. Lead time typically includes: order processing, tendering/dispatch, pickup scheduling, transit time, and receiving/put-away time.
- Customer promise dates depend on lead time, not just transit time. If receiving takes 1 day and transit is 2 days, promising “2 days” will miss unless the customer is measuring to dock appointment rather than usable inventory.
Variability (and why averages mislead)
Variability is the spread of actual times around the expected time. Two lanes can both average 2 days, but one might be consistently 2 days while the other swings between 1 and 4 days. Variability is what forces you to carry buffers and build conservative promise dates.
In practice, promise dates and buffers are driven by the distribution of lead time (how often you hit 2 days, 3 days, 4 days), not the average.
How Time and Variability Drive Promise Dates and Inventory Buffers
Promise dates: choosing a percentile, not a guess
To set a reliable customer promise date, decide what reliability you want (e.g., deliver by date with 95% confidence). Then set the promised lead time to the 95th percentile of historical lead time (or a modeled equivalent).
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- If the 95th percentile lead time is 4 days, promising 3 days will fail too often even if the average is 2.5.
- If you offer multiple service levels, you can promise different percentiles for different products/customers.
Inventory buffers: cycle stock vs safety stock
When replenishing inventory, the amount you need on hand during replenishment is driven by demand during lead time. Variability increases the required buffer.
- Cycle stock covers expected demand during expected lead time.
- Safety stock covers uncertainty: demand variability and lead-time variability.
A practical way to express this is:
Reorder Point (ROP) = Expected demand during lead time + Safety stockEven if demand is stable, higher lead-time variability increases safety stock because you must protect against “late arrivals.”
Operational buffers beyond inventory
Not all buffers are inventory. You can also buffer with:
- Time buffers: earlier order cutoffs, earlier ship dates, longer promised lead times.
- Capacity buffers: reserved carrier capacity, drop-trailer programs, pre-booked appointments.
- Process buffers: faster receiving, pre-staging, better dock scheduling to reduce dwell.
Service Levels: Standard, Expedited, Guaranteed
Standard service
Standard is the default option with a typical transit range and normal priority. Use it when the cost of being late is low and inventory/production buffers can absorb variability.
Best fit conditions:
- Low-to-medium product value
- Stable demand
- Healthy stock position (days of supply comfortably above expected lead time)
- Late delivery causes inconvenience but not major penalties
Expedited service
Expedited reduces transit time and/or reduces variability by using faster handling, fewer stops, higher priority, or a faster mode. It is not always “guaranteed,” but it usually improves the probability of meeting a tight date.
Best fit conditions:
- Higher product value or high margin per unit
- Demand volatility is high (forecasts are less reliable)
- Stock position is tight (risk of stockout before next replenishment)
- Late delivery triggers expensive outcomes (lost sales, premium labor, rescheduling)
Guaranteed service
Guaranteed commits to a specific delivery time/date with defined remedies if missed (e.g., refund of freight charges). It typically involves tighter operational controls and may have constraints (cutoff times, limited lanes, appointment requirements).
Best fit conditions:
- Very high cost of lateness (line stoppage, contractual penalties, critical customer commitments)
- Very tight stock position (near-zero buffer)
- High product value and/or high cost of downtime
- When you need a firm promise date (not just “likely”) to coordinate labor, production, or launches
Important: a freight refund rarely compensates for business damage. Choose guaranteed service for reliability, not for the refund.
Choosing Service Levels Based on Product Value, Demand Volatility, and Stock Position
Three practical inputs
- Product value / margin: How expensive is it to carry extra inventory? How costly is a lost sale?
- Demand volatility: How quickly can demand spike beyond plan?
- Stock position: How many days of supply are available versus expected lead time?
A simple decision grid
| Situation | Risk of lateness impact | Typical choice |
|---|---|---|
| High stock, stable demand, low value | Low | Standard |
| Moderate stock, moderate volatility, medium value | Medium | Standard with selective expedite (exceptions) |
| Low stock, high volatility, high value | High | Expedited |
| Near-zero stock, production dependency, penalties | Very high | Guaranteed (or dedicated/controlled option) |
Stock position rule-of-thumb (days of supply)
Compute:
Days of supply (DOS) = On-hand inventory / Average daily demandCompare DOS to the lane’s lead-time distribution:
- If DOS > lead time at 95th percentile, standard is usually safe.
- If DOS is between average lead time and 95th percentile, use standard but monitor closely and pre-approve expedite triggers.
- If DOS < average lead time, expedite is often cheaper than the business impact of a stockout.
Core Performance Metrics to Manage Time and Reliability
On-time pickup (OTP)
On-time pickup measures whether the carrier picks up within the agreed window (appointment time or requested date). Late pickup often cascades into late delivery even if transit is fast.
How to use it: track OTP by origin, carrier, and day-of-week to identify systemic dock or capacity issues.
On-time delivery (OTD)
On-time delivery measures whether delivery occurs within the committed window. Define “on-time” clearly (e.g., within appointment window, by end of day, or by promised date).
Tip: separate “carrier-caused” vs “shipper/receiver-caused” misses (e.g., missed appointment due to receiver constraints).
Dwell time
Dwell time is time spent not moving: waiting at shipper, waiting at receiver, sitting at terminals, or held for appointments. Dwell increases lead time and variability.
Common dwell drivers: long check-in processes, poor staging, appointment backlogs, limited dock doors, paperwork holds.
Tender acceptance
Tender acceptance is the percentage of loads accepted by the first-choice carrier (or within a defined time). Low acceptance often forces re-tendering, which adds time and increases variability.
Operational impact: each re-tender can add hours or days, pushing shipments into later pickup windows and reducing service reliability.
Transit variance
Transit variance is the difference between actual transit time and planned/expected transit time. Track it as both:
- Average variance (bias: consistently late or early)
- Spread (variability: how wide the outcomes are)
Practical view: a lane with slightly longer average transit but low variance can outperform a faster but erratic lane when you care about promise dates and buffers.
A Structured Method to Choose Service Levels (Cost vs Risk)
Step 1: Define the decision unit and the commitment
- Decision unit: SKU + ship-from + ship-to + customer/plant (because risk differs by lane and use case).
- Commitment: promised delivery date/time, appointment window, or production need-by time.
Step 2: Quantify time distributions for each service option
For each service level (standard/expedited/guaranteed), capture:
- Average lead time
- 95th percentile lead time (or another target percentile)
- On-time delivery probability to the required commitment
- Key drivers of variance (dwell, handoffs, appointment constraints)
If you lack data, start with carrier historical performance, then refine with your own lane history.
Step 3: Quantify the cost of lateness (risk cost)
Convert lateness into dollars. Typical components:
- Stockout cost: lost margin, lost future sales, customer penalties, expedited replenishment later
- Production impact: line stoppage cost per hour, overtime, changeover waste, premium labor
- Service penalties: chargebacks, contract penalties, missed promotions
- Internal disruption: rescheduling, extra handling, management time
Use a simple expected value approach:
Expected risk cost = Probability(late) × Cost(if late)Step 4: Compare total expected cost by service level
For each option:
Total expected cost = Freight cost + Expected risk cost + (any incremental inventory carrying cost)Choose the lowest total expected cost that also meets any non-negotiable constraints (e.g., must arrive by a hard deadline).
Step 5: Set triggers and governance (so you don’t expedite everything)
Define rules that automatically escalate service level when risk rises:
- Expedite if
DOS < (average lead time + receiving time) - Expedite if forecast error or demand spike exceeds a threshold
- Use guaranteed if a shipment is within a defined “critical window” before stockout or line stop
- Require approval above a cost threshold, but pre-approve for critical SKUs/customers
Examples Where Faster Service Lowers Overall Cost
Example 1: Retail stockout prevention (expedited beats standard)
Scenario: A high-margin SKU is replenished to a regional DC. Standard service costs $900 with typical lead time 3–5 days. Expedited costs $1,300 with typical lead time 2–3 days.
- Current stock position: 2.5 days of supply
- If the DC stocks out: expected lost margin is $8,000 (missed sales + promotion disruption)
- Standard probability of arriving before stockout window: 60% (40% late relative to need)
- Expedited probability of arriving before stockout window: 90% (10% late)
Expected cost comparison:
- Standard:
$900 + 0.40 × $8,000 = $900 + $3,200 = $4,100 - Expedited:
$1,300 + 0.10 × $8,000 = $1,300 + $800 = $2,100
Even though expedited freight is $400 more, it reduces expected total cost by $2,000 by reducing stockout risk.
Example 2: Manufacturing line stoppage (guaranteed beats expedited)
Scenario: A plant needs a component by Tuesday 10:00 to avoid stopping a line. Expedited service is “likely” but not committed; guaranteed service is committed to delivery by Tuesday 10:00 with strict cutoff.
- Expedited freight: $2,200; probability of meeting Tuesday 10:00 is 85%
- Guaranteed freight: $2,900; probability of meeting Tuesday 10:00 is 98%
- Line stoppage cost if late: $50,000 (lost output + labor disruption)
Expected cost comparison:
- Expedited:
$2,200 + 0.15 × $50,000 = $2,200 + $7,500 = $9,700 - Guaranteed:
$2,900 + 0.02 × $50,000 = $2,900 + $1,000 = $3,900
Guaranteed service is the economically rational choice because it dramatically reduces the expected cost of a catastrophic late event.
Example 3: Slightly faster mode reduces inventory carrying cost
Scenario: A company replenishes a medium-value SKU weekly. Standard lead time is 6–9 days; expedited is 4–6 days. The business targets a 95% in-stock service level at the DC.
Because standard lead time is longer and more variable, the DC carries higher safety stock. If expedited reduces the 95th percentile lead time by 3 days, the DC can reduce safety stock by roughly 3 days of demand (depending on demand variability assumptions).
- Daily demand: 200 units
- Unit cost: $40
- Inventory carrying rate: 20% annually
Inventory carrying cost reduction (approx.):
- Safety stock reduction:
3 days × 200 = 600 units - Inventory value reduced:
600 × $40 = $24,000 - Annual carrying cost saved:
$24,000 × 0.20 = $4,800/year
If expedited costs an extra $100 per shipment and there are 40 shipments/year, extra freight is $4,000/year—less than the carrying cost saved—so faster service can reduce total cost even without stockouts.
Practical Implementation Checklist
Build a lane-level “time and reliability” profile
- Average lead time and transit time
- 95th percentile lead time
- OTP, OTD, dwell time, tender acceptance
- Top variance drivers (appointments, handoffs, congestion patterns)
Map SKUs/customers to risk tiers
- Tier 1: line-stopping / contractual penalties / launch-critical
- Tier 2: high margin or high demand volatility
- Tier 3: stable, well-buffered items
Define service-level rules and triggers
- Default service by tier
- Escalation triggers based on DOS and required date
- Approval thresholds and exception handling
- Required data fields on each shipment (need-by date/time, stockout date, production criticality)
Review performance monthly using the core metrics
- Investigate low OTP/OTD lanes first (they create downstream buffers)
- Attack dwell time with process changes at docks and appointment scheduling
- Improve tender acceptance to reduce re-tender delays and variability
- Recompute percentiles quarterly to keep promise dates and buffers aligned with reality