Delivery and Professional Output: Exporting, Albums, and Client-Ready Files

Capítulo 11

Estimated reading time: 11 minutes

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Delivering Files That Look Consistent Everywhere

Your editing may look perfect on your calibrated monitor, but delivery is where inconsistencies show up: different phone screens, uncalibrated laptops, social media compression, and print labs. A professional output workflow aims for predictable color, controlled sharpening, and clean organization so the client experience feels polished and the images reproduce well.

Consistency Principles (What You’re Optimizing For)

  • Color management: choose the right color space for the destination (web vs print) and avoid double-converting.
  • Sharpening for the final size: sharpening should match output (screen vs print) and resolution.
  • Exposure and skin tone checks: verify the final exported files, not just the edited previews.
  • Logical order: the gallery should read like the wedding day, reducing confusion and making album design easier.

Export Settings: Resolution, Sharpening, and Color Space

Define Your Deliverables First

Before exporting, decide what you are delivering. A common professional set includes:

  • Client gallery (web): optimized for fast loading and consistent viewing on phones.
  • Print-ready files: high resolution for lab printing and albums.
  • Vendor set (optional): smaller files with consistent naming and metadata for planners/florists/venues.

Recommended Export Presets (Practical Starting Points)

UseFile TypeColor SpaceLong EdgeResolution (PPI)SharpeningQuality
Online galleryJPEGsRGB3000–4500 px72–300 (not critical for screens)Output sharpening for Screen (Standard)80–90
Print-readyJPEG (or TIFF if required)sRGB (unless lab specifies AdobeRGB)Full size300Output sharpening for Matte/Glossy (Standard)90–100
Album design proofsJPEGsRGBFull size or per designer spec300Low/Standard (avoid crunchy edges)90–100

Notes: Many professional labs accept sRGB and will produce consistent results when files are prepared correctly. If a lab requests a specific profile (e.g., AdobeRGB or a custom ICC workflow), follow their instructions exactly and soft-proof when possible.

Step-by-Step: Build Two Core Export Presets

  1. Create “WEB_GALLERY” preset: JPEG, sRGB, resize long edge to a consistent pixel dimension (e.g., 4000 px), screen sharpening (standard), include metadata you’re comfortable sharing.
  2. Create “PRINT_FULL” preset: JPEG (quality 90–100), sRGB (unless specified), full resolution, print sharpening (matte or glossy depending on typical paper), 300 PPI.
  3. Test export 10 images: include indoor mixed light, outdoor portraits, reception dance floor, and a white dress/black tux scene.
  4. View on multiple devices: your phone, a second phone, a laptop, and (ideally) a calibrated monitor. Look for skin tone shifts and overly bright/dark midtones.
  5. Order a small test print set: even 4x6 proofs can reveal exposure and color issues that screens hide.

Sharpening: Avoid “Crispy” Faces and Halos

Sharpening is cumulative: capture sharpening + creative sharpening + output sharpening. If your edits already include strong sharpening/texture, keep output sharpening conservative.

  • For web: screen sharpening helps counteract resizing softness. Watch for halos on hairlines, veils, and suit edges.
  • For print: prints can handle more sharpening, but skin can look harsh. Use “standard” as a baseline and adjust only if your test prints indicate softness.

Color Space: sRGB Is the Safe Default for Clients

Most client devices and web galleries assume sRGB. Delivering AdobeRGB files to clients often causes dull, desaturated color on non-color-managed viewers.

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  • Use sRGB for: online galleries, client downloads, social media, most labs.
  • Use AdobeRGB/ProPhoto workflows only when: you fully control the pipeline (soft proofing, lab specs, and color-managed viewing).

Compression and Banding Checks

JPEG compression can introduce banding in smooth gradients (skies, walls, dark reception backgrounds). If you see banding:

  • Increase JPEG quality (e.g., from 80 to 90).
  • Avoid extreme shadow lifting in large smooth areas.
  • Consider exporting critical images at higher quality for print.

Naming Conventions: Clean, Searchable, and Future-Proof

Goals of a Professional Naming System

  • Uniqueness: no duplicate filenames across weddings.
  • Sort order: filenames should sort correctly in any system.
  • Clarity: easy for clients and vendors to reference.

Recommended File Naming Pattern

Use a consistent structure such as:

YYYY-MM-DD_ClientLastName_Wedding_####.jpg

Example:

2026-06-14_Garcia_Wedding_0123.jpg

If you deliver multiple sets, add a suffix:

2026-06-14_Garcia_Wedding_0123_WEB.jpg

Step-by-Step: Implement Naming Without Breaking Your Workflow

  1. Choose one master naming format and use it for every wedding.
  2. Keep a 4-digit sequence (0001–9999) to preserve sorting.
  3. Use the same naming across web and print sets so clients can match files easily.
  4. Avoid spaces and special characters (use underscores) to prevent issues on different operating systems.

Folder Structure That Matches Delivery

A simple, scalable structure:

ClientName_WeddingDate/  01_WEB_Gallery_JPEG/  02_PRINT_FullRes_JPEG/  03_Album_Selects/  04_Vendors_Optional/  99_Documents/

Keep the delivered folders identical to what you archive so you can quickly re-send or verify what the client received.

Creating a Logical Gallery Order That Matches the Wedding Timeline

Why Order Matters

A well-ordered gallery feels intentional and helps clients relive the day without confusion. It also reduces revision requests like “I can’t find the ceremony photos” and speeds up album selection.

Timeline-Based Gallery Sections (Typical Flow)

  • Details (invitation suite, rings, attire, florals)
  • Getting ready (each partner, candid moments, final touches)
  • First look / pre-ceremony portraits (if applicable)
  • Wedding party
  • Family formals (grouped logically)
  • Ceremony (processional to recessional)
  • Post-ceremony portraits (golden hour, couple)
  • Reception (room details, entrances, toasts, dances, open dancing)
  • Exit (if applicable)

Step-by-Step: Build the Gallery Order Efficiently

  1. Create section “anchors”: pick 1–3 standout images that clearly signal each part of the day (e.g., wide ceremony establishing shot).
  2. Sequence within each section: go from wide establishing shots → medium moments → close details/reactions.
  3. Keep repeated moments together: all toasts in one run, all first dance angles together, etc.
  4. Use micro-stories: for emotional sequences (parent reactions, vows), place frames in a natural progression.
  5. Check transitions: ensure the last image of a section leads naturally into the next (e.g., ceremony recessional → congratulations → cocktail hour).

Handling “Out of Timeline” Images

Sometimes you’ll have portraits taken later that belong earlier in the story. Two options:

  • Story-first: place portraits where they fit the narrative (often best for client viewing).
  • Time-first: keep strict chronological order (often best for documentary purists).

Pick one approach and apply it consistently across the gallery.

Best Practices for Black-and-White Conversions

When Black-and-White Helps (and When It Hurts)

  • Helps: mixed lighting that creates unpleasant color casts, high-emotion moments where color distracts, harsh midday contrast that benefits from tonal shaping.
  • Hurts: scenes where color is part of the story (florals, cultural attire, sunset light), or when B&W is used to “hide” exposure problems.

Consistency Rules for B&W in a Wedding Gallery

  • Match contrast across the set: avoid having some B&W images look matte and others punchy unless it’s a deliberate stylistic choice.
  • Protect skin tones in grayscale: ensure faces don’t go muddy or overly bright compared to dresses/shirts.
  • Watch the dress: white dresses can clip in B&W more easily; check highlights carefully.

Step-by-Step: Quick B&W Quality Check

  1. Convert and then re-balance exposure: don’t assume the color exposure translates perfectly.
  2. Check skin luminance: faces should sit naturally in the midtones, not blend into backgrounds.
  3. Zoom to 100%: look for noise in shadows (especially reception) and avoid over-texturing skin.
  4. Compare across a set: place 6–12 B&W images side-by-side and ensure they feel like one collection.

Preparing Images for Albums: Sequence, Spreads, and Consistency

Think in Spreads, Not Singles

Albums are experienced as pairs of pages. A strong spread usually has:

  • One anchor image (often wide or emotionally dominant)
  • Supporting images (details, reactions, alternate angles)
  • Breathing room (not every spread needs to be full)

Step-by-Step: Build an Album-Ready Selection

  1. Start with the story spine: ceremony key moments, portraits, reception highlights.
  2. Add context: venue exteriors, room details, establishing shots.
  3. Add emotional support frames: reactions, hands, hugs, laughter.
  4. Limit near-duplicates: keep one best version per moment unless a sequence is essential.
  5. Check visual variety: alternate wide/medium/close to keep pacing engaging.

Album Sequencing That Feels Natural

  • Open strong: venue establishing shot or iconic portrait.
  • Build anticipation: details → getting ready → pre-ceremony.
  • Peak moments: ceremony and immediate reactions.
  • Celebrate: portraits → reception energy → exit.

Consistency Across Spreads

Small inconsistencies become obvious in print when images sit side-by-side.

  • Match white balance within a scene: especially for ceremony and reception sequences.
  • Keep skin tones consistent: avoid one image looking warm and the next looking green/magenta.
  • Maintain horizon and verticals: crooked lines are more noticeable in albums.
  • Avoid extreme crops that cut joints or create awkward negative space near the gutter (center fold).

Gutter and Safe Zones (Practical Reminder)

Album pages have a center fold; avoid placing critical faces or rings directly in the gutter. If your album company provides templates, use them and keep important elements inside safe margins.

Ensuring Print-Ready Results: Skin Tone and Exposure Checks

Why Print-Ready Is Different From Screen-Ready

Prints often appear darker than backlit screens, and color casts can become more noticeable on paper. Your goal is not “brightest,” but “natural and consistent,” especially for skin.

Step-by-Step: Print-Readiness Audit (Before Final Export)

  1. View on a neutral background: a mid-gray interface/background helps you judge exposure more accurately than pure black or white.
  2. Scan for exposure outliers: sort by capture time and look for frames that suddenly jump brighter/darker.
  3. Check skin tones in key lighting scenarios: window light, open shade, ceremony mixed light, reception flash.
  4. Zoom to 100% on hero portraits: confirm eyes are sharp, skin texture is natural, and noise reduction isn’t smearing details.
  5. Highlight protection: verify the dress retains detail and doesn’t turn into a flat white patch.
  6. Shadow cleanliness: ensure tux/suits retain shape and don’t block up into pure black unless stylistically intended.

Soft Proofing and Lab Profiles (When Available)

If your lab provides ICC profiles and instructions, soft proof your album selects and key prints. This helps predict shifts in saturated colors (deep greens, magentas, blues) and prevents surprises in skin tones.

Common Print Problems and Quick Fixes

  • Prints too dark: slightly raise midtones (not just exposure), and re-check black point.
  • Skin looks too red/orange: reduce saturation in reds/oranges subtly and verify white balance consistency across the set.
  • Greens look nuclear: reduce green saturation/luminance, especially in outdoor portraits.
  • Banding in gradients: export at higher JPEG quality and avoid aggressive shadow pushes.

Post-Delivery Considerations: Backup, Revisions, and Style Continuity

Backing Up Delivered Work (So You Can Re-Send Confidently)

After delivery, you need to preserve exactly what the client received.

  • Archive the delivered JPEGs (web and print sets) in addition to your master edits.
  • Store the final catalog/session file and any album project files/templates.
  • Keep a record of export settings (preset names, lab specs, gallery size) so future re-exports match.

Handling Revision Requests Professionally

Common requests include swapping a few images, removing an unflattering photo, or minor tweaks to a favorite portrait.

  • Set boundaries: define what counts as a revision (minor global tweaks) vs retouching (time-intensive).
  • Request specifics: ask for filenames (your naming system makes this easy).
  • Keep changes consistent: if you brighten one portrait significantly, check adjacent images so the set still matches.
  • Version control: if you replace files, add a clear suffix (e.g., _v2) or update the gallery while keeping an internal record of what changed.

Keeping Style Consistent for Future Weddings

Delivery is where you lock in your “final look.” To maintain consistency across your portfolio and future client expectations:

  • Standardize export presets and only adjust when you have a clear reason.
  • Maintain a reference set of 20–30 signature images that represent your ideal skin tones and contrast; compare new weddings against it before exporting.
  • Document lab choices and paper types so prints and albums remain consistent over time.

Delivery Checklist (Use Before You Send Anything)

  • Exports
    • WEB_GALLERY exported in sRGB, correct pixel size, consistent sharpening
    • PRINT_FULL exported full resolution, correct color space per lab, print sharpening applied
    • Spot-check 10–20 images at 100% for artifacts, banding, and over-sharpening
  • Color and exposure
    • Skin tones consistent across key scenes (prep, ceremony, reception)
    • Dress highlights retain detail; tux/suits not overly crushed
    • No obvious exposure “jumps” when scrolling chronologically
  • Black-and-white
    • B&W set matches in contrast and grain/noise character
    • No muddy faces or clipped dress highlights in B&W
  • Gallery order
    • Sections follow the wedding timeline with clear transitions
    • Near-duplicates reduced; strongest images lead each section
    • Family formals grouped logically and easy to find
  • Naming and organization
    • Filenames unique, consistent, and sort correctly
    • Folder structure matches what you intend to archive
    • Album selects separated and clearly labeled (if applicable)
  • Album readiness
    • Key moments included; pacing alternates wide/medium/close
    • Potential gutter issues identified (no critical faces centered)
    • Color/contrast consistent across adjacent spreads
  • Post-delivery safeguards
    • Delivered JPEGs archived (exact set sent to client)
    • Export presets and lab specs recorded
    • Plan for revision requests: filenames required, scope defined, versioning method chosen

Now answer the exercise about the content:

Which workflow best helps ensure wedding photo exports look consistent across phones, web galleries, and prints?

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You missed! Try again.

Consistency comes from matching export settings to the destination (color space, size, sharpening) and checking the final exported files across devices and via test prints to catch shifts in skin tones, exposure, and artifacts.

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