Free online courseMarketing management

Course Description

Welcome to the Marketing Management course. This comprehensive course is tailored for professionals who are keen to master the intricacies of marketing management, especially those in the fields of B.Com and MBA. With a total duration of 3 hours and 48 minutes, this course guides you through fundamental and advanced concepts, ensuring a robust understanding of marketing principles.

Structured in a series of lectures delivered primarily in Hindi and Urdu, the course begins with an introduction to marketing management, setting the stage for what is to come. The initial lectures provide a solid foundation with carefully curated content aimed at B.Com and MBA students. As you progress through the lectures, you will delve deeper into essential marketing topics, ensuring a holistic grasp of marketing management.

One of the standout features of this course is its emphasis on consumer behavior. The series of lectures on this topic offers invaluable insights into the nature, importance, and various factors influencing consumer behavior, including sociological, personal, and psychological elements. Understanding these factors is crucial for formulating effective marketing strategies that resonate with target audiences.

Moreover, the course includes modules that distinguish between marketing and selling, an often-overlooked yet vital aspect for any marketing professional. These lectures ensure you can clearly differentiate between these two concepts, essential for devising and executing successful marketing campaigns.

Product planning and its associated intricacies are also a significant part of this course. Detailed lectures cover aspects such as product classification, including consumer and industrial goods, as well as the objectives and importance of product planning. You will learn how to develop and implement product policies, differentiate products, and understand their characteristics, ensuring you are well-equipped to handle real-world marketing challenges.

This course boasts an impressive average rating of 5 stars. This high rating underscores the value and effectiveness of the content, making it a highly recommended course for marketing professionals looking to elevate their skills and knowledge. Each lecture is designed to be engaging and informative, providing you with practical insights and strategies that can be directly applied to your professional endeavors.

Whether you are a seasoned marketing professional or someone looking to break into the field, the Marketing Management course offers a valuable resource to enhance your expertise. By the end of this course, you will have a comprehensive understanding of marketing management, a keen awareness of consumer behavior, and the skills necessary to create and execute effective marketing strategies.