Weekly Execution System and Review Meeting Cadence

Capítulo 6

Estimated reading time: 13 minutes

+ Exercise

What a Weekly Execution System Is (and What It Is Not)

A weekly execution system is a repeatable operating rhythm that turns priorities into completed work every week, with fast feedback loops and clear ownership. It is the bridge between strategy (what matters this quarter) and daily activity (what people do today). The system is not a dashboard, not a list of KPIs, and not a collection of SOPs. Instead, it is the cadence of decisions and commitments that ensures work moves forward, blockers are removed quickly, and teams learn from results week over week.

The core idea is simple: every week you (1) choose a small set of outcomes that matter, (2) translate them into specific commitments, (3) execute with visible progress, and (4) review results and improve the system. The power comes from consistency. When the cadence is stable, people stop renegotiating priorities daily, meetings become shorter, and execution becomes predictable.

Design Principles for Weekly Cadence

1) Outcomes first, tasks second

Weekly planning should start with outcomes (what will be true by end of week) and only then list tasks. This prevents “busy weeks” that produce little. Example outcomes: “Reduce onboarding time from 10 days to 7 days for new clients,” “Ship v1 of referral landing page and connect tracking,” “Clear the backlog of 12 overdue support tickets.”

2) Few commitments, high completion

A good weekly system optimizes for completion rate, not volume. Many teams improve execution by committing to fewer items and finishing them. A practical target is 70–90% completion of weekly commitments. Below 70% means overcommitment or unclear scope; above 90% may mean you are not stretching enough or not tackling meaningful work.

3) Single owner per commitment

Every weekly commitment needs one accountable owner. Others can support, but one person must be responsible for moving it to done. This eliminates diffusion of responsibility and makes follow-up straightforward.

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4) Short feedback loops on blockers

The weekly system should surface blockers early (ideally within 24–48 hours) so they can be resolved before the week ends. This is why a midweek check-in (or asynchronous update) is essential.

5) Continuous improvement is part of execution

The review meeting is not only about status; it is also about improving how work gets done. Each week should produce at least one small process improvement, decision rule, or clarified ownership that reduces friction next week.

The Weekly Execution Cycle (Overview)

A practical weekly cycle has five components:

  • Weekly Planning (commitments): Decide the week’s outcomes, owners, and definitions of done.
  • Daily/Asynchronous Progress Updates: Lightweight visibility so surprises don’t accumulate.
  • Midweek Blocker Sweep: A short checkpoint to remove obstacles and adjust scope if needed.
  • Weekly Review Meeting: Evaluate commitments, learn from misses, and make decisions.
  • Backlog Grooming / Next-Week Prep: Ensure next week’s planning is fast and focused.

Step-by-Step: Setting Up the Weekly Execution System

Step 1: Define the “Weekly Commitment” format

Standardize how commitments are written so they are easy to evaluate. Use a template like:

  • Outcome: What changes by Friday?
  • Owner: One accountable person.
  • Definition of done: Observable proof (link, shipped feature, signed contract, delivered asset).
  • Scope boundaries: What is explicitly not included this week.
  • Dependencies: Who/what must happen first.

Example: “Outcome: Publish new onboarding email sequence (5 emails) in ESP. Owner: Maria. Done: emails live, tested, and triggered for new signups; test record screenshot attached. Not included: redesign of email templates. Dependencies: final copy approval from CEO by Tuesday 12:00.”

Step 2: Choose a single place where commitments live

Pick one system of record (project board, task manager, or shared doc). The key is not the tool; it is that everyone knows where to look. Create a weekly view with columns such as: “Committed,” “In Progress,” “Blocked,” “Done,” “De-scoped.”

Step 3: Set capacity rules (so planning is realistic)

Weekly execution fails when planning ignores capacity. Establish simple rules:

  • Focus factor: Assume only 60–70% of time is available for planned work (the rest goes to support, interruptions, admin).
  • WIP limit: Limit “In Progress” items per person (e.g., max 2 at a time) to reduce context switching.
  • Commitment size: If a commitment cannot be completed in 3–5 working days, split it.

Example: A founder who is selling, hiring, and managing partnerships may only have capacity for 2 meaningful commitments per week. That is normal; forcing 8 commitments creates chronic failure and erodes trust in the system.

Step 4: Establish the weekly meeting cadence (minimum viable)

A common cadence that works for small businesses and startups:

  • Monday Planning: 45–60 minutes.
  • Wednesday Blocker Check: 15 minutes (or async).
  • Friday Review: 45–60 minutes.

If you can only run one meeting, run the Friday Review and do planning immediately after it for next week. But avoid skipping review; without review, the system becomes a task list with no learning.

Step 5: Create explicit decision rights for the meeting

Weekly meetings drag when decisions are unclear. Define who can decide what during the review:

  • Priority calls: Usually CEO/GM or team lead.
  • Resource reallocation: Team lead with input from owners.
  • Scope trade-offs: Owner proposes; lead approves.
  • Cross-team conflicts: Escalate to a named tie-breaker.

Write these rules in the meeting agenda so the group can move quickly.

Weekly Planning Meeting (How to Run It)

Agenda (45–60 minutes)

  • 5 min: Confirm the week’s constraints (travel, launches, holidays, major deadlines).
  • 10 min: Review carryovers from last week (only unfinished commitments).
  • 20–30 min: Select this week’s commitments (outcomes + owners + done definitions).
  • 10 min: Identify top blockers/dependencies and assign next actions.
  • 5 min: Confirm communication rhythm (how updates will be posted).

How to select commitments without redoing strategy

Weekly planning should not become a strategy debate. Use a simple filter:

  • Must-do: Items tied to deadlines, customer delivery, compliance, or revenue-critical commitments.
  • Should-do: High leverage improvements that reduce recurring pain or unlock growth.
  • Could-do: Nice-to-haves; only commit if capacity remains.

Then cap the list. For example, a 6-person team might commit to 8–12 outcomes total, not 30 tasks. If the team insists on more, force trade-offs by asking: “Which two outcomes are we willing to not complete if we add this?”

Define “done” to prevent hidden work

Many weekly misses happen because “done” was ambiguous. Tighten definitions:

  • Instead of “Improve onboarding,” use “Update onboarding checklist and run it with 2 new clients; collect feedback; publish v2 checklist.”
  • Instead of “Work on ads,” use “Launch 2 new ad creatives with tracking; spend $X; report results by Friday.”

When “done” is clear, the review meeting becomes objective and faster.

Midweek Blocker Check (15 minutes)

The purpose is not status reporting; it is obstacle removal. Keep it short and structured. Each owner answers:

  • What is the next concrete step?
  • What is blocked?
  • What decision do you need, and by when?

Common blocker categories and responses:

  • Waiting on approval: Set a deadline and a default action if no response (e.g., “If no feedback by 3pm, we ship version A”).
  • Unclear scope: Reduce scope to a smaller deliverable that still creates value this week.
  • Dependency on another team: Assign a single liaison and schedule a 10-minute micro-sync outside the meeting.
  • Tooling/access issues: Create a standard “access request” fast lane with a named owner.

Weekly Review Meeting (How to Run It)

The weekly review is the heart of the system. It creates accountability, learning, and better planning. The meeting should feel operational and decision-oriented, not performative.

Agenda (45–60 minutes)

  • 5 min: Re-state the purpose and rules (blameless, factual, decisions).
  • 20–30 min: Review commitments one by one (done/not done, evidence, notes).
  • 10–15 min: Analyze misses (root cause categories, not long stories).
  • 10 min: Decide actions (carryover, de-scope, reassign, or stop).
  • 5 min: Capture 1–3 process improvements for next week.

Rules that keep the review effective

  • Evidence over narrative: Each “done” item should have proof (link, screenshot, shipped artifact, customer confirmation).
  • Blameless but accountable: You can be kind and still be precise about commitments.
  • No surprise scope changes: If scope changed midweek, it should have been flagged at the blocker check.
  • Decide immediately: For each not-done item, decide: carry over, split, reassign, or drop.

Practical method: Commitment scoring

Use a simple scoring approach to create clarity:

  • Green: Done as defined.
  • Yellow: Partially done; meaningful progress; definition of done not met.
  • Red: Not done; little progress.

Track the count weekly. The goal is not to punish red items; it is to reveal planning and execution issues early. If you see repeated yellow items, your definitions of done may be too large or too vague.

Root cause categories (fast diagnosis)

When something is not done, categorize the cause quickly. Common categories:

  • Overcommitment: Too many items for capacity.
  • Unclear definition: “Done” was ambiguous or expanded.
  • Dependency delay: Waiting on approvals, vendors, or other teams.
  • Interruptions: Support load, urgent customer issues, production incidents.
  • Skill gap: Owner lacked knowledge/tools; needed training or pairing.
  • Decision latency: Leadership did not decide quickly enough.

Then choose one corrective action. Example: If dependency delay is common, add a rule that any dependency must be confirmed (with a date) during planning, or the commitment cannot be accepted.

Turning Review Output into Better Next Weeks

Carryover rules (to avoid endless rollover)

Carryover is sometimes necessary, but chronic carryover destroys trust. Use explicit rules:

  • Max carryover per person: e.g., no more than 1 item rolls over without being split.
  • Split on second rollover: If it rolls twice, it must be broken into smaller commitments with clearer “done.”
  • Re-justify carryover: Owner must state why it still matters this week; otherwise drop it.

Decision log (so the same debates don’t repeat)

Many teams waste time re-litigating decisions. Maintain a lightweight decision log with:

  • Decision made
  • Date
  • Owner
  • Context (1–2 sentences)
  • Revisit trigger (what would cause reconsideration)

Example: “We will not support custom integrations under $X MRR. Revisit if churn exceeds Y% for accounts requesting integrations.”

Meeting outputs checklist

End each review with tangible outputs:

  • Updated status of each commitment (green/yellow/red) with evidence links
  • Decisions on every not-done item (carryover/split/reassign/drop)
  • Named owners for any cross-functional blockers
  • 1–3 process improvements to implement next week
  • Draft list of candidate commitments for next week (optional but helpful)

Cadence Variations by Team Type

Founder-led team (1–5 people)

Keep it simple and fast. Often one combined meeting works: Friday Review + Next Week Planning (60–90 minutes). Use asynchronous updates during the week. The founder should protect the system from being overridden by daily urgency by enforcing a rule: “New urgent work must replace an existing commitment, not add to the list.”

Service delivery team

Service work is often deadline-driven and interruption-heavy. Use weekly commitments that focus on throughput and quality improvements, not just client tasks. Example commitments: “Implement pre-call questionnaire for all new projects,” “Reduce rework by adding a QA step to deliverables,” “Train two team members on the new handoff checklist.” Keep a separate lane for reactive work so it does not silently consume planned capacity.

Product/engineering team

Use smaller, testable weekly outcomes. Avoid committing to large epics. Example: “Ship feature flag for pricing experiment and run internal test,” “Reduce page load time by 15% on checkout,” “Close top 5 bug reports affecting activation.” Ensure dependencies (design, copy, approvals) are confirmed during planning.

Sales team

Weekly commitments should include controllable outputs (e.g., “Run 20 discovery calls,” “Send 30 tailored follow-ups,” “Launch outreach sequence to segment X”) and a small number of improvement outcomes (e.g., “Update objection handling doc based on last 10 calls”). The review should focus on learning: what messaging worked, where deals stalled, what to change next week.

Practical Artifacts You Should Create

1) Weekly commitments sheet (one page)

Create a single page that lists commitments, owners, definitions of done, and status. Keep it visible during meetings. The goal is to make the meeting about decisions, not searching for information.

2) Blocker register

A simple list of current blockers with:

  • Blocker description
  • Owner
  • Needed decision/action
  • Deadline
  • Status

This prevents the same blocker from being mentioned repeatedly without resolution.

3) Improvement backlog (small, continuous)

Maintain a backlog of small operational improvements discovered during reviews. Examples: “Add a standard client kickoff checklist,” “Create a template for vendor briefs,” “Define a default approval SLA,” “Automate weekly report compilation.” Each week, commit to 1–2 improvements so the system gets easier over time.

Common Failure Modes and Fixes

Failure mode: Meetings become long status updates

Fix: Require asynchronous updates before the meeting. In the meeting, only discuss items that are blocked, at risk, or require a decision. Use a rule: “If it’s green and evidenced, we move on.”

Failure mode: Too many priorities and constant reshuffling

Fix: Introduce a “trade-off rule”: any new work added midweek must remove or de-scope an existing commitment. Track how often this happens; frequent swaps indicate unclear priorities or excessive reactive work.

Failure mode: Owners accept commitments they cannot control

Fix: During planning, rewrite commitments to be within the owner’s control or explicitly include the dependency with a date. Example: change “Get legal approval” to “Send contract to legal by Monday 11am and schedule review call by Tuesday; if no response by Wednesday, use pre-approved template.”

Failure mode: Chronic carryover and low completion

Fix: Reduce commitment count, tighten definitions of done, and enforce splitting. Also audit interruptions: if reactive work is consuming the week, create a rotating “on-call” role or allocate explicit capacity for support.

Failure mode: Review feels punitive

Fix: Make the review blameless and system-focused. Ask “What in our planning or environment caused this?” not “Why didn’t you do it?” Still keep accountability by requiring clear decisions and updated commitments.

Example: A Full Weekly Cadence in Practice

Scenario

A 7-person agency is trying to improve delivery reliability while launching a new lead channel. They run Monday planning, Wednesday blocker check, Friday review.

Monday Planning outputs (sample commitments)

  • Outcome: Deliver Client A report v2 by Thursday 3pm. Owner: Analyst. Done: PDF sent + client confirmation.
  • Outcome: Implement internal QA checklist for all reports. Owner: Ops lead. Done: Checklist published + used on 2 reports.
  • Outcome: Launch referral landing page with tracking. Owner: Marketing. Done: Page live + test referral submission recorded.
  • Outcome: Reduce overdue support tickets from 12 to 4. Owner: Support lead. Done: Ticket list updated with timestamps.

Wednesday Blocker Check

The marketing owner flags a dependency: tracking needs access to analytics. The team assigns the ops lead to grant access by end of day. The analyst flags that Client A data is delayed; the lead decides to ship a partial report with a clear addendum rather than miss the deadline.

Friday Review

They mark the report as green (delivered), QA checklist as yellow (published but only used once), referral page as green, and ticket reduction as red (unexpected client incident consumed support time). For the red item, they decide to add a rotating “incident responder” next week and reduce planned commitments for the support lead. They add one improvement: a standard incident triage checklist to reduce disruption.

Weekly Review Notes (example format)  Commitments:  - Client A report v2 (Green) Evidence: email thread link  - QA checklist used on 2 reports (Yellow) Evidence: checklist link; used on 1 report  - Referral landing page + tracking (Green) Evidence: URL + test event screenshot  - Reduce overdue tickets 12->4 (Red) Root cause: interruption/incident  Decisions:  - QA checklist: carry over with narrower done definition (use on 2 reports)  - Tickets: re-scope to 12->8 next week + add incident responder rotation  Improvements:  - Create incident triage checklist (owner: ops lead, due next Friday)

Now answer the exercise about the content:

Which approach best reflects how a weekly execution system should operate?

You are right! Congratulations, now go to the next page

You missed! Try again.

A weekly execution system is a cadence of decisions and commitments that turns priorities into completed outcomes, with clear ownership, fast blocker removal, evidence-based review, and continuous improvement.

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