TikTok Influencer Starter Kit: Build Your First 30-Video Content Map

This chapter turns your niche research into a concrete, beginner-friendly production plan you can execute without getting stuck in perfectionism. You’ll build a 30-video content map that balances education, persuasion, credibility, and momentum—then convert it into simple premises, hooks, and outcomes you can batch-create.

1) Create a 30-video grid (balanced, adjustable to your niche)

Think of your first 30 videos as a “training set.” You’re not trying to make 30 masterpieces—you’re trying to learn what your audience responds to while staying consistent. A balanced grid prevents you from posting only one type of content (e.g., only tips) and missing other drivers like trust and shareability.

The default 30-video grid

• 10 How-to (teach a specific skill or process)
• 10 Myth / belief shift (challenge a common assumption; reframe)
• 5 Personal credibility / story (why you, what you learned, what you’ve seen)
• 5 Trend-assisted (use a trend format to deliver your niche message)

Adjustable to niche: If your niche is highly practical (fitness, cooking, editing), you might go 14 how-to, 8 myth, 4 story, 4 trend. If your niche is opinion-heavy (career advice, mindset), you might go 8 how-to, 14 myth, 4 story, 4 trend. Keep the total at 30.

Build your grid in a table (copy/paste template)

Step-by-step:

• Step 1: Write 3–5 topic areas (pillars) you can talk about repeatedly (e.g., “meal prep,” “grocery strategy,” “high-protein snacks”).
• Step 2: Assign each of the 30 slots a category from the grid (10/10/5/5).
• Step 3: Distribute your pillars across the slots so you don’t repeat the same topic area five times in a row.
• Step 4: Fill each slot with a one-sentence premise (next section).

2) Write video premises (one sentence each) to avoid overplanning

A premise is the simplest possible statement of what the video is about. It is not a script. It’s not a shot list. It’s a single sentence that keeps you moving and prevents “planning as procrastination.”

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Premise formula (choose one)

• How-to: “How to do X without common pain.”
• Myth shift: “You don’t need belief; you need better belief because reason.”
• Story/credibility: “I used to struggle with X until I changed Y.”
• Trend-assisted: “Using trend format to show niche insight in 10 seconds.”

Examples (use placeholders, then swap in your niche)

• How-to premise: “How to plan a week of lunches in 15 minutes without eating the same thing every day.”
• Myth premise: “You don’t need more motivation; you need a smaller starting step because motivation is unreliable.”
• Story premise: “I stopped quitting after 2 weeks when I started tracking one metric instead of ten.”
• Trend premise: “Using a ‘before/after’ trend to show the fastest way to clean up your workspace for better focus.”

Step-by-step:

• Step 1: Set a timer for 20 minutes.
• Step 2: Write 30 one-sentence premises—no editing.
• Step 3: If you get stuck, duplicate a premise and change only the audience, tool, or constraint (e.g., “for beginners,” “with no budget,” “in 5 minutes”).
• Step 4: Highlight the 10 premises you feel you could film today with minimal setup.

3) Batch planning method: outline 30 hooks + 30 outcomes

Once you have premises, you’ll create two short lines per video: a hook (why to watch) and an outcome (what the viewer gets). This is the fastest way to make your videos clearer without writing full scripts.

Hook vs. outcome (simple definitions)

• Hook: The first line that earns attention. It creates curiosity, urgency, or recognition.
• Outcome: The specific result: what the viewer will learn, feel, or do by the end.

Hook templates (pick 1 per video)

• “If you’re doing X, stop—do this instead.”
• “Most beginners get X wrong. Here’s the fix.”
• “This is why X isn’t working for you.”
• “Steal my simple system for result.”
• “I wish someone told me this before I tried X.”

Outcome templates (make it measurable or vivid)

• “You’ll be able to do X in time.”
• “You’ll know exactly what to do when situation happens.”
• “You’ll avoid common mistake and save resource.”
• “You’ll feel emotion because you have a plan.”
• “You’ll have a copy-paste checklist you can reuse.”

Batch method (30 hooks + 30 outcomes in one sitting)

Step-by-step:

• Step 1: Create a spreadsheet with columns: #, Category, Premise, Hook, Outcome.
• Step 2: Write hooks for all 30 videos first. Don’t write outcomes yet.
• Step 3: Write outcomes for all 30 videos second. Keep each outcome to one sentence.
• Step 4: Check alignment: the hook must naturally lead to the outcome. If it doesn’t, rewrite the hook (faster than rewriting the whole idea).
• Step 5: Mark any video where the outcome is vague (e.g., “you’ll understand X”). Replace with a clearer action (e.g., “you’ll choose between A and B using this rule”).

Mini example (one row filled)

4) Create a simple naming system for drafts (pillar_format_hook)

A naming system sounds boring—until you have 30 drafts and can’t find anything. A consistent filename makes it easy to batch film, batch edit, and reuse ideas later.

The naming format

pillar_format_hook

• pillar: your topic area (short label)
• format: how-to / myth / story / trend (or your own shorthand)
• hook: 2–6 words that identify the opening line

Examples

• mealprep_howto_15min_lunchplan
• mindset_myth_more_motivation
• career_story_my_first_client
• fitness_trend_beforeafter_formfix

Step-by-step implementation

• Step 1: Decide your pillar labels (keep them short and consistent, e.g., mealprep, groceries, snacks).
• Step 2: Decide your format labels (e.g., howto, myth, story, trend).
• Step 3: For each video, write a hook label that matches your first line (e.g., stop_doing_x, beginners_get_wrong).
• Step 4: Use the same name for: your draft title, your notes doc, and your exported file. Consistency beats cleverness.

5) Quality control checklist (clarity, relevance, repeatability)

Before you commit to filming, run every idea through a quick quality filter. The goal is to remove ideas that sound good but are hard to execute consistently—especially those requiring rare conditions, special access, complicated setups, or perfect timing.

QC checklist (copy/paste)

• Clarity: Can I explain the premise in one sentence without jargon?
• Clarity: Is the outcome specific (a rule, a checklist, a decision, a step-by-step), not just “tips”?
• Relevance: Does this solve a real beginner problem or a common frustration?
• Relevance: Would someone in my audience share this because it’s useful or surprising?
• Repeatability: Can I film this with my normal environment, lighting, and time?
• Repeatability: Can I make 3 more videos like this without running out of examples?
• Setup check: Does it require rare conditions (travel, special guests, expensive gear, perfect weather, exclusive access)? If yes, rewrite it.
• Complexity check: Does it require too many steps, props, or scene changes? If yes, simplify to one core point.

How to fix ideas that fail QC (fast rewrites)

• If it’s unclear: Replace abstract words with actions. Change “optimize” to “choose,” “set,” “remove,” “compare,” “measure.”
• If it’s not relevant: Tie it to a common moment of pain: “when you’re tired,” “when you’re busy,” “when you’re starting,” “when you feel stuck.”
• If it’s not repeatable: Convert it into a template video: “3 examples of…,” “the rule I use to decide…,” “the checklist I run before…”
• If it needs complicated setup: Turn it into a talk-to-camera breakdown with a simple visual (one prop, one screenshot, or a short list on paper).

One-page workflow summary (so you can execute)

1) Build the 30-slot grid (10 how-to, 10 myth, 5 story, 5 trend) 2) Write 30 one-sentence premises (no scripts) 3) Batch-write 30 hooks, then 30 outcomes 4) Name each draft: pillar_format_hook 5) Run QC: clarity, relevance, repeatability; rewrite or remove high-friction ideas