Shade Matching and Product Texture Selection for Mature Skin

Capítulo 3

Estimated reading time: 9 minutes

+ Exercise

1) Undertone vs. Overtone: Simple Checks That Work on Mature Skin

Overtone is the surface color you see first (fair, medium, deep; plus visible redness, sallowness, sun spots). Undertone is the subtle “base” hue under the skin that stays more consistent (cool, warm, neutral, olive). For mature skin, undertone reading is often more accurate on the neck and upper chest than the inner arm, because arms can be more sun-exposed and differently pigmented.

Quick undertone checks (use neck/chest, not inner arm)

  • Neck-to-face harmony check: In daylight, look at your jawline and neck together. If your face looks pinker than your neck, you may be choosing too cool or too deep; if it looks yellower/greener than your neck, you may be choosing too warm or olive-leaning.
  • Chest “pull” check: Your upper chest often shows your true undertone. If the chest reads rosy, you likely lean cool/neutral-cool. If it reads golden/peach, you likely lean warm/neutral-warm. If it reads slightly gray-green, you may be olive.
  • White vs. cream fabric test: Hold a clean white towel and a cream/beige fabric near your neck/chest in daylight. If white looks crisp and flattering, you likely lean cool/neutral-cool. If cream looks more flattering, you likely lean warm/neutral-warm. If both work, you may be neutral.

Beginner-friendly rule: Match foundation to the neck/chest direction (so the face blends into the body), then use targeted concealing/correcting for facial discoloration rather than changing the whole foundation shade.

2) Selecting Foundation & Concealer Shades for Common Mature-Skin Concerns

A) Redness (cheeks, around nose)

Goal: Neutralize redness without turning the face gray or overly yellow.

  • Foundation shade: Choose a shade that matches your neck/chest. Avoid “going more yellow” to cancel redness across the whole face; it often looks unnatural in daylight.
  • Concealer/corrector approach: Use a thin green corrector only where redness is strongest (sides of nose, broken capillaries, center of cheek). Then apply concealer that matches your foundation over it.
  • Shade tip: If redness is mild, skip green and use a concealer that is your exact foundation shade (not lighter) to avoid a highlighted patch.

B) Hyperpigmentation (sun spots, melasma, post-inflammatory marks)

Goal: Even out spots while keeping the surrounding skin fresh and skin-like.

  • Foundation shade: Match neck/chest. Don’t match to the darkest spot.
  • Spot concealer shade: Use a concealer that matches your foundation (or is half a shade lighter at most). Too light makes spots look ashy/outlined.
  • Corrector option: For deeper brown/gray-brown spots, a peach-to-orange corrector (chosen by depth: peach for light-medium, orange for medium-deep) under concealer can reduce the amount of product needed.

C) Under-eye darkness

Goal: Brighten without emphasizing fine lines or creating a stark “reverse raccoon” effect.

Continue in our app.
  • Listen to the audio with the screen off.
  • Earn a certificate upon completion.
  • Over 5000 courses for you to explore!
Or continue reading below...
Download App

Download the app

  • First identify the tone of darkness: Blue/purple (often vascular), brown (pigment), or mixed.
  • Corrector shade: Peach for blue/purple on fair-light; deeper peach/salmon for light-medium; orange/terracotta for medium-deep; red-orange for deep complexions.
  • Concealer shade: Choose one shade lighter than foundation for brightening, or same shade if you mainly want seamless correction. Very light concealer can emphasize texture and look gray.
  • Undertone tip: If you’re olive, many “neutral” concealers pull pink. Test for a concealer that stays balanced (not rosy) after dry-down.

3) Coverage Strategy: Where to Keep It Sheer vs. Where to Build

On mature skin, the most natural result usually comes from sheer coverage over large areas and targeted coverage only where needed. This reduces product settling into fine lines and keeps movement areas (smile lines, under-eyes) looking smoother.

Map your face into “sheer zones” and “build zones”

ZoneTypical needBest coverage approach
Forehead centerOften evenSheer veil; avoid heavy layering near expression lines
Cheeks (outer)Redness/spotsSheer base + build only on redness/marks
Around noseRedness, textureSpot-correct; keep foundation thin to avoid caking
ChinDiscoloration or noneSheer; build only if needed
Under-eyesDarkness, fine linesCorrect + minimal concealer; avoid thick layers

Step-by-step: “Sheer-first, then pinpoint” method

  1. Apply a thin base (foundation or tinted product) starting at the center of the face and feather outward. Keep the perimeter (jaw, hairline) lighter.
  2. Pause and assess in natural light: identify only the areas still needing coverage (redness, spots, under-eye darkness).
  3. Pinpoint conceal: use a small brush or fingertip to place concealer only on the mark, then tap edges to blend.
  4. Micro-layer if needed: add a second tiny layer only on the darkest part of the spot, not the whole area.

Practical example: If your cheeks are generally even but you have two sun spots and redness near the nose, keep cheeks sheer, spot-conceal the two marks, and neutralize nose redness with a tiny amount of corrector + concealer. This looks more like skin than a full-coverage mask.

4) Texture Guide: Liquids, Creams, Sticks, Powders (and Fine Lines)

Texture affects how product sits on fine lines, pores, and drier patches. The “best” texture depends on your skin’s current comfort level and the areas you’re applying it to.

Liquids

  • How they behave: Usually spread thinly and can look very skin-like. Many liquids set down without needing much powder.
  • Fine-line impact: Thin liquid layers tend to emphasize texture less than thick layers. Very matte long-wear liquids can cling to dryness and make lines look sharper.
  • Best for: All-over base, especially if you want a natural finish.
  • Watch for: Fast-drying formulas that “grab” and become patchy—work in small sections.

Creams (pots, compacts, cream foundations/concealers)

  • How they behave: More emollient; can look smooth initially and are easy to spot-correct.
  • Fine-line impact: If applied too thickly, creams can crease more in movement areas (under-eyes, smile lines). Thin application is key.
  • Best for: Targeted concealing, drier areas, and spot coverage.
  • Watch for: Heavy tackiness that stays sticky—can attract powder and look textured.

Sticks

  • How they behave: High pigment and wax content; great for quick application but easy to over-apply.
  • Fine-line impact: Can sit on top of texture if swiped directly. Works better when warmed and tapped on with fingers/brush rather than drawn on heavily.
  • Best for: Targeted coverage (spots, around nose), travel, quick touch-ups.
  • Watch for: Dragging on the skin; if it tugs, it may emphasize texture.

Powders (setting powders, powder foundations)

  • How they behave: Reduce shine and set creams/liquids. Powder foundations add coverage but can look dry if layered.
  • Fine-line impact: Powder can settle into lines, especially under-eyes and around mouth. The more you add, the more texture can show.
  • Best for: Targeted setting (T-zone, sides of nose), light finishing, and controlling transfer.
  • Watch for: Over-setting the under-eye; consider setting only the crease-prone area with a tiny amount.

Texture matching by area (quick guide)

  • Under-eyes: Thin liquid concealer or lightweight cream + minimal powder.
  • Redness around nose: Cream or stick dabbed on, then lightly set.
  • Sun spots: Cream concealer for pinpoint coverage; avoid thick powder layering.
  • All-over base: Liquid for the most forgiving, skin-like finish.

5) In-Store/Home Testing Method: Swatches, Dry-Down, Oxidation, Lighting

Shade matching fails most often because people test on the wrong area, judge too quickly (before dry-down), or only check in one type of lighting.

Step-by-step testing protocol

  1. Choose 2–3 candidate shades that look close to your neck/chest depth. Include one that seems slightly lighter and one slightly deeper if unsure.
  2. Swatch placement: Apply stripes from mid-cheek across the jawline down onto the neck. This shows whether the shade bridges face-to-neck naturally.
  3. Apply enough product to see it: a whisper-thin swatch can disappear and mislead you. Make each stripe opaque enough to judge undertone.
  4. Wait for dry-down: Give it 10–15 minutes (or the brand’s stated set time). Many formulas deepen or shift as they set.
  5. Oxidation check: After dry-down, compare the swatches again. If a shade turns noticeably darker/orange, it’s oxidizing on you—try a different undertone or formula rather than simply going lighter.
  6. Lighting tests: Check in (a) indirect daylight near a window, (b) bathroom lighting, and (c) a warmer indoor light. The best match stays believable in all three.
  7. Movement check: Smile and gently scrunch the under-eye area. If the product cracks, gathers, or emphasizes lines immediately, consider a different texture/finish for that area.

What “a match” looks like

  • Best shade disappears at the jawline and doesn’t create a line of demarcation onto the neck.
  • Undertone stays stable: not suddenly pink, yellow, or orange after 15 minutes.
  • Face looks like it belongs to the chest in daylight (even if the face has redness/spots that you will correct separately).

Mini-Lab: Satin vs. Matte Side-by-Side Finish Test (Texture Emphasis)

Purpose: Learn how finish affects the look of pores, fine lines, and dryness in real lighting—so you can choose textures that stay natural.

What you need

  • One satin-finish foundation (or tinted product)
  • One matte-finish foundation (similar shade depth)
  • Mirror + phone camera
  • Timer
  • Optional: a small amount of translucent setting powder

Step-by-step

  1. Prep both sides the same way (same skincare underneath, same wait time).
  2. Apply satin on one half of the face (from center outward). Keep it thin.
  3. Apply matte on the other half using the same tool and amount. Keep it thin.
  4. Do not set with powder yet. Wait 10 minutes for both to settle.
  5. Evaluate in three lights: window daylight, bathroom light, warm indoor light.
  6. Texture emphasis check: Look closely at under-eye area, smile lines, and around the nose. Note which side shows more line definition or dryness.
  7. Comfort check: After 30 minutes, note tightness or dryness. Matte formulas often feel drier; satin may feel more flexible.
  8. Optional powder test: Lightly set only the sides of the nose and center forehead on both sides. Re-check whether powder changes texture emphasis differently on satin vs matte.

Scorecard (write your results)

CategorySatin side (1–5)Matte side (1–5)
Looks like skin in daylight
Under-eye line emphasis (lower is better)
Smile-line emphasis (lower is better)
Pore/texture visibility around nose
Comfort after 30 minutes

How to use the results: If matte consistently emphasizes lines or feels tight, reserve matte textures for targeted areas (like T-zone) and keep the rest satin/natural. If satin looks too shiny in certain lighting, use selective powder rather than switching the entire base to matte.

Now answer the exercise about the content:

When testing foundation shades for mature skin, what approach best helps you choose a shade that blends naturally from face to body?

You are right! Congratulations, now go to the next page

You missed! Try again.

The most reliable match comes from swatching across the jawline onto the neck, allowing 10–15 minutes for dry-down/oxidation, and checking in different lights so the shade harmonizes with the neck/chest.

Next chapter

Base Makeup for Mature Skin: Sheer-to-Moderate Coverage That Looks Lifted

Arrow Right Icon
Free Ebook cover Makeup for Mature Skin: Lifted, Fresh, and Comfortable Looks
27%

Makeup for Mature Skin: Lifted, Fresh, and Comfortable Looks

New course

11 pages

Download the app to earn free Certification and listen to the courses in the background, even with the screen off.