Turn Your Tools Into a Reusable Drafting System
This chapter is a repeatable assembly process: you pick the right script template for the video type, build a beat sheet, place hooks/loops on purpose, add transitions and clarity blocks, then run two final passes (speak-test + retention edit). The goal is speed without sounding formulaic—because you’re reusing structure, not reusing sentences.
The Toolkit in One Sentence
Template → Beat Sheet → Hook/Loop Map → Transitions + Clarity Blocks → Speak-Test → Retention Pass → Shoot-Ready Draft.
(1) Select the Right Template by Video Type
Start by choosing a template that matches how viewers expect the video to behave. Your template choice determines the order of beats and the kinds of proof you need.
Template Picker (Fast Decision Table)
| If your video is mainly… | Choose this structure | What you must include | Common failure to avoid |
|---|---|---|---|
| Teaching a process | Tutorial-style | Clear steps + demo moments | Over-explaining before showing |
| Making a case / reacting | Commentary-style | Claim → evidence → counterpoint | Rants without checkpoints |
| Delivering multiple ideas fast | List-style | Consistent item format + momentum | Uneven item lengths |
| Evaluating a product/option | Review-style | Criteria + comparisons + verdict | Vibes-only opinions |
| Sharing a transformation | Case study / story | Before → turning point → after | Backstory overload |
| Testing a claim | Experiment / challenge | Rules + checkpoints + results | Hiding the method |
Template Lock-In Checklist
- Viewer intent: What are they trying to get (learn/decide/feel/compare)?
- Proof type: Demo, examples, data, side-by-side, personal test, expert quote.
- Output format: Steps, ranked items, verdict, framework, or story arc.
- Time budget: 6–8 minutes means ~900–1,200 spoken words for most creators.
(2) Build the Beat Sheet (Your Drafting Skeleton)
A beat sheet is your minute-by-minute plan. It prevents the two biggest time-wasters: rewriting the middle and “adding more” without structure.
6–8 Minute Pacing Beat Sheet (Printable Template)
VIDEO TITLE (working): ____________________________ VIDEO TYPE: ______________________
PROMISE (one sentence): _____________________________________________________________
PRIMARY QUESTION the video answers: __________________________________________________
0:00–0:15 Cold open / hook (pattern: ____________) Hook line: ________________________
0:15–0:35 Stakes + promise + who it’s for Promise line: ______________________
0:35–0:55 Roadmap (3–5 beats) Beat list: 1)____ 2)____ 3)____ 4)____
0:55–2:00 Beat 1 (core point) Proof/demo: ________________________
2:00–3:10 Beat 2 (core point) Proof/demo: ________________________
3:10–4:20 Beat 3 (core point) Proof/demo: ________________________
4:20–5:30 Beat 4 (optional) Proof/demo: ________________________
5:30–6:30 Synthesis / decision rule / recap Rule: ______________________________
6:30–7:30 Ending (payoff + next step) CTA: _______________________________
7:30–8:00 Optional tag (quick bonus / teaser) Tag: _______________________________How to Fill It (Step-by-Step)
- Step 1: Write the promise in one sentence (no commas if possible).
- Step 2: List 3–5 beats that must happen for the promise to feel delivered.
- Step 3: For each beat, add one proof method (demo, example, comparison, mini-test).
- Step 4: Add one “synthesis” moment where you turn info into an action rule.
- Step 5: Assign rough timestamps so you can see if any beat is bloated.
(3) Insert Hooks and Loops Intentionally (Not Randomly)
At this stage, you’re not inventing new hook theory—you’re placing hooks and open loops where they do the most work: before attention dips, before complexity spikes, and before long examples.
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Hook Bank (Printable)
Fill these blanks once, then reuse the patterns across videos.
- Counterintuitive: “Most people think ________, but the real issue is ________.”
- Specific outcome: “By the end of this, you’ll be able to ________ in ________.”
- Fast proof: “Here’s the result I got after ________.”
- Problem mirror: “If you’ve tried ________ and it still ________, this is why.”
- Constraint challenge: “If you only had ________ to ________, do this.”
- Myth-bust: “Stop doing ________. Do ________ instead.”
- Comparison: “Option A looks better, but Option B wins when ________.”
- Rule of thumb: “If ________, then ________. If not, do ________.”
Open-Loop Planner (Printable)
Use loops as scheduled curiosity. Plan them like appointments, then pay them off on time.
LOOP #1
Setup line (what you’ll reveal later): _____________________________________________
Placement (timestamp/beat): ________________________________________________________
Payoff line (the reveal): __________________________________________________________
Payoff placement: _________________________________________________________________
LOOP #2
Setup line: _______________________________________________________________________
Placement: ________________________________________________________________________
Payoff line: ______________________________________________________________________
Payoff placement: _________________________________________________________________
LOOP #3 (optional)
Setup line: _______________________________________________________________________
Placement: ________________________________________________________________________
Payoff line: ______________________________________________________________________
Payoff placement: _________________________________________________________________Placement Rules (Quick)
- One hook per major section: opening hook + a “re-hook” before the longest beat.
- Loops must pay off: if you can’t name the payoff line, don’t set the loop.
- Loops should reduce uncertainty: tease a useful answer, not vague drama.
- Don’t stack loops: more than 2 active loops at once can feel manipulative or confusing.
(4) Add Transitions and Clarity Blocks (So the Draft Feels Effortless)
Now you turn the beat sheet into a script that’s easy to follow. You do this by adding (a) transitions that explain why you’re moving on, and (b) clarity blocks that prevent confusion at the exact moment it would occur.
Transition Builder (Printable)
Use this formula to connect beats without filler.
TRANSITION FORMULA
1) Micro-recap (what we just established): __________________________________________
2) Why it matters (so what?): ______________________________________________________
3) Next beat preview (where we’re going): __________________________________________
4) Bridge line (spoken): “So ________, which means ________. Next, ________.”
Fill it:
Micro-recap: ______________________________________________________________________
So what: __________________________________________________________________________
Next beat preview: _________________________________________________________________
Bridge line: ______________________________________________________________________Clarity Block Insert Points
Add a clarity block when you notice any of these:
- New term: you introduce a label (define it in one sentence).
- New step: you give an instruction (show an example immediately).
- New comparison: you contrast options (state the decision rule).
- New number: you mention metrics (explain what “good” looks like).
- New objection: you anticipate pushback (answer briefly, then move on).
Clarity Block Mini-Templates (Drop-In)
- Definition: “When I say ________, I mean ________.”
- Example: “For example, if ________, then ________.”
- Decision rule: “If your situation is ________, choose ________. Otherwise, choose ________.”
- Boundary: “This works when ________. It won’t fix ________.”
- Checkpoint: “At this point, you should have ________. If not, go back and ________.”
(5) Run the Final Speak-Test and Retention Edit Passes
These are two different passes with two different goals: the speak-test checks mouth-feel and clarity in real time; the retention pass checks momentum and removes drag.
Speak-Test Checklist (Printable)
- Breath: Any sentence longer than one breath gets split.
- Stumble words: Replace tongue-twisters and stacked clauses.
- Spoken cues: Add “Here’s the thing,” “Quick example,” “The rule is…” where needed.
- Pronoun clarity: Every “it/this/that” clearly points to one noun.
- On-camera actions: Mark where you’ll show, point, or cut to B-roll.
Retention Edit Pass Checklist (Printable)
- Start late: Remove throat-clearing; begin at the first useful line.
- One idea per paragraph: If a paragraph does two jobs, split or delete.
- Proof density: Each beat has at least one proof moment (demo/example/comparison).
- Redundancy: If you said it twice, keep the stronger version.
- Energy ramps: The middle has a “re-hook” or escalation, not a flat explanation.
- Payoff audit: Every planned loop has a clear payoff line in the script.
Printable Template Pack (Copy/Paste)
1) Hook Bank (One-Page)
HOOK BANK
- Counterintuitive: Most people think ________, but ________.
- Specific outcome: By the end, you’ll ________.
- Fast proof: Here’s what happened when I ________.
- Problem mirror: If you’ve tried ________ and still ________, here’s why.
- Constraint: If you only had ________ to ________, do this.
- Myth-bust: Stop ________. Do ________.
- Comparison: A seems better, but B wins when ________.
- Rule: If ________, then ________. If not, ________.2) Open-Loop Planner (One-Page)
OPEN-LOOP PLANNER
Loop setup line: __________________________ Placement: _____________________________
Payoff line: ______________________________ Payoff placement: ______________________
Loop setup line: __________________________ Placement: _____________________________
Payoff line: ______________________________ Payoff placement: ______________________3) Pacing Beat Sheet (One-Page)
PACING BEAT SHEET (6–8 MIN)
Promise: __________________________________________________________________________
Beat 1: ___________________ Proof: ___________________ Time: _______________________
Beat 2: ___________________ Proof: ___________________ Time: _______________________
Beat 3: ___________________ Proof: ___________________ Time: _______________________
Beat 4 (opt): _____________ Proof: ___________________ Time: _______________________
Synthesis rule: ____________________________________________________________________
Ending payoff + next step: _________________________________________________________4) Transition Builder (One-Page)
TRANSITION BUILDER
We just learned: ____________________________
That matters because: ________________________
Next, we’ll cover: ___________________________
Bridge line: “So ________, which means ________. Next, ________.”5) Ending Generator (One-Page)
ENDING GENERATOR
Payoff sentence (deliver the promise): ______________________________________________
Recap in 3 bullets (spoken): 1)________ 2)________ 3)________
Next step (what to do today): ______________________________________________________
CTA (one action): _________________________________________________________________
Optional teaser (next video/value): _________________________________________________Final Project: Draft a Complete 6–8 Minute Script (Then Revise to Shoot-Ready)
You’ll draft from scratch using the toolkit, then run every checklist until the script is ready to record.
Project Brief
- Length: 6–8 minutes (~900–1,200 words).
- Choose one video type: tutorial, commentary, list, review, case study, experiment.
- Deliverable: a formatted script with timestamps/beat labels, hook/loop markers, and on-camera notes.
Step A — Pick Template + Lock the Promise (10 minutes)
- Select your video type from the Template Picker table.
- Write your one-sentence promise and the primary question.
- Write a working title that matches the promise.
Step B — Build the Beat Sheet (15–20 minutes)
- Fill the Pacing Beat Sheet with 3–5 beats.
- Add one proof method per beat.
- Assign rough timestamps; cut or merge beats if you’re over time.
Step C — Hook/Loop Map (10–15 minutes)
- Choose an opening hook pattern from the Hook Bank and write the exact hook line.
- Plan 1–2 open loops using the Open-Loop Planner (setup + payoff lines).
- Mark where you’ll re-hook (usually before the longest beat).
Step D — Draft the Full Script (30–45 minutes)
Write fast using your beat sheet as headings. Don’t perfect sentences yet.
[0:00 HOOK]
(Write hook line)
[0:15 PROMISE + WHO IT’S FOR]
(Write promise line + quick framing)
[0:35 ROADMAP]
(Preview beats)
[BEAT 1]
- Point
- Proof
- Clarity block (definition/example/rule)
- Transition
[BEAT 2]
...
[BEAT 3]
...
[SYNTHESIS]
(Decision rule / recap)
[ENDING]
(Payoff + next step + CTA)Step E — Add Transitions + Clarity Blocks (15–25 minutes)
- Between every beat, fill one Transition Builder.
- Insert clarity blocks at term/step/comparison/number/objection moments.
- Mark on-camera actions:
[SHOW],[B-ROLL],[SCREEN],[CUT].
Step F — Speak-Test Pass (10–20 minutes)
- Read the script out loud at recording pace.
- Underline any line you stumble on; rewrite it simpler.
- Split long sentences; replace abstract phrasing with concrete nouns/verbs.
Step G — Retention Edit Pass (15–30 minutes)
- Delete the first 10–20 seconds if it’s not essential.
- Cut repeated explanations; keep the strongest proof moment per beat.
- Verify loop payoffs are present and placed where planned.
- Check that each beat earns its time (no “nice to know” detours).
Shoot-Ready Draft Checklist (Final Gate)
- Structure: beats are in the intended order; timestamps roughly fit 6–8 minutes.
- Promise delivery: the ending clearly fulfills the promise in one sentence.
- Hook/loops: hook is specific; loops are paid off; no dangling teases.
- Clarity: definitions/examples/rules appear exactly where confusion would happen.
- Performance: script reads smoothly out loud; on-camera notes are marked.