Price vs. Value vs. Cost (Three Different Ideas)
Price is what someone actually paid (or agreed to pay) in a specific transaction. It can be influenced by urgency, negotiation skill, special financing, or unusual terms.
Value is an estimate of what a typical buyer would likely pay under normal conditions. It is an opinion supported by evidence and assumptions.
Cost is what it would take to create or replace the property (or a similar one). Cost is about building/producing; value is about what the market will pay; price is the one observed outcome.
Quick interpretation checks
- A home sells for $30,000 above similar homes because the buyer needed to move in within 10 days. Is that price or value? (It’s price; value may be lower.)
- A brand-new custom build costs $650,000 to construct, but similar homes sell for $600,000. Which is higher: cost or value? (Cost can be higher than value.)
- Two identical condos sell for different amounts because one seller offered a large credit at closing. Does that change the condo’s value? (Not necessarily; it may change the effective price.)
Three Core Valuation Approaches (No Advanced Math)
Most basic valuations rely on one or more of these approaches:
- Sales Comparison Approach: value is inferred from recent sales of similar properties (“comps”).
- Cost Approach: value is estimated as land value plus what it would cost to build the improvements today, minus depreciation.
- Income Approach: value is tied to the income the property can produce, often summarized using NOI and a capitalization rate.
1) Sales Comparison Approach (Comps and Simple Adjustments)
The sales comparison approach asks: “What have similar properties sold for recently, and how does this property differ?” You select comparable sales and adjust them conceptually to reflect differences.
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Step-by-step process
- Define the subject property in practical terms: location, size, condition, features, and any standout items (garage, view, renovations).
- Select comps that are as similar as possible and as recent as possible. Prefer same neighborhood/market area and similar property type and size.
- Check comp reliability: Was it an arm’s-length sale? Any unusual terms (seller financing, big credits, distress)?
- Adjust for differences (conceptually): If a comp is superior to the subject on a feature, adjust the comp downward; if inferior, adjust upward. The goal is to make each comp “look like” the subject.
- Reconcile: Give more weight to comps that are most similar and most recent, and form a value range and a point estimate.
Common adjustment categories (conceptual)
- Time/market conditions: if prices have been rising, older sales may need upward adjustment.
- Location: same street vs. busy road, school zone, view, proximity to amenities.
- Size and layout: gross living area, bedroom/bath count, functional layout.
- Condition/updates: renovated kitchen, roof age, overall maintenance.
- Extras: garage, pool, finished basement, lot size.
Worksheet-style example (small numbers, clear assumptions)
Subject: 3-bed/2-bath home, 1,500 sq ft, average condition, no pool, typical lot.
Assumptions for simple adjustments (for learning only):
- Extra 100 sq ft is worth about $5,000.
- A pool contributes about $10,000 in this neighborhood.
- “Updated kitchen” contributes about $7,000 versus average condition.
| Item | Comp A | Comp B | Comp C |
|---|---|---|---|
| Sale price | $250,000 | $245,000 | $260,000 |
| Size | 1,600 sq ft | 1,500 sq ft | 1,400 sq ft |
| Pool | No | Yes | No |
| Condition | Updated kitchen | Average | Average |
Adjustment logic: Adjust each comp to estimate what it would have sold for if it were the subject.
- Comp A is superior (100 sq ft larger and updated kitchen). Adjust it down: $250,000 − $5,000 − $7,000 = $238,000.
- Comp B is superior (has a pool). Adjust it down: $245,000 − $10,000 = $235,000.
- Comp C is inferior (100 sq ft smaller). Adjust it up: $260,000 + $5,000 = $265,000.
Reconcile: The adjusted indications are $235,000, $238,000, and $265,000. Comp C is farthest from the others; you would ask why (different street? better lot? bidding war?). If you decide Comp A and B are more similar/reliable, you might focus on a range around $235,000–$240,000.
Interpretation checks (not speed math)
- If a comp has a feature that the subject lacks (e.g., a pool), do you adjust the comp price up or down to match the subject? (Down.)
- If the most similar comp is older but the market has been rising, what direction might a time adjustment go? (Upward.)
- If adjusted comp prices spread widely, what should you do before averaging? (Investigate differences/quality of comps and weight the most reliable.)
2) Cost Approach (Land + Replacement Cost − Depreciation)
The cost approach asks: “What would it cost to buy the land and build a similar property today, then subtract for wear-and-tear and obsolescence?” This approach is often most useful for newer properties or special-use buildings where comps are limited.
Key pieces in simple terms
- Land value: what the site alone would sell for (as if vacant).
- Replacement cost (or reproduction cost): the cost to build a similar utility today. Replacement cost usually means “similar function,” not an exact replica.
- Depreciation: loss in value from age, condition, design issues, or external factors. In basic form, think: new cost minus what’s been ‘used up’.
Step-by-step process
- Estimate land value using land sales or extraction logic (in practice). For this chapter, we’ll use a stated assumption.
- Estimate replacement cost new of the improvements (structure and site improvements).
- Estimate depreciation (physical wear, functional issues, external influences) in a simple lump sum or percentage.
- Add land + (replacement cost − depreciation) to get an indicated value.
Worksheet-style example (small numbers, clear assumptions)
Subject: Small single-story building.
Assumptions:
- Land value (as if vacant): $80,000
- Replacement cost new of building: $220,000
- Depreciation (age/condition): $40,000
Compute the indicated value:
Value ≈ Land value + (Replacement cost new − Depreciation) Value ≈ 80,000 + (220,000 − 40,000) Value ≈ 80,000 + 180,000 Value ≈ $260,000How to think about the depreciation number (conceptually): If the roof is near end-of-life, finishes are dated, and some systems are older, depreciation represents the “gap” between a brand-new version and the current condition.
Interpretation checks
- If construction costs rise sharply but the neighborhood sale prices don’t rise as much, what can happen to the relationship between cost and value? (Cost can exceed market value.)
- Why might the cost approach be less reliable for an older property? (Depreciation is harder to estimate; functional/external issues can be significant.)
- If land values in the area jump, which part of the cost approach is most directly affected? (Land value.)
3) Income Approach (NOI and Cap Rate Intuition)
The income approach asks: “What is this property worth based on the income it can produce?” It is commonly used for rentals and other income-producing properties.
Core terms (kept simple)
- Gross rent (or gross income): total rent collected if fully occupied.
- Vacancy/credit loss: an allowance for empty units and nonpayment.
- Operating expenses: ongoing costs to run the property (taxes, insurance, repairs, management, utilities paid by owner). This typically excludes loan payments and income taxes.
- NOI (Net Operating Income): income after operating expenses, before debt service.
- Cap rate: a market-derived rate that links NOI to value. Intuition: higher cap rate generally implies higher perceived risk or lower growth expectations, which results in lower value for the same NOI.
Step-by-step process
- Estimate potential gross income (market rent × units).
- Subtract vacancy/credit loss to get effective gross income.
- Subtract operating expenses to get NOI.
- Convert NOI to value using a cap rate:
Value ≈ NOI ÷ Cap rate.
Worksheet-style example (small numbers, clear assumptions)
Subject: Duplex (2 units).
Assumptions:
- Market rent per unit: $1,200/month
- Vacancy allowance: 5%
- Annual operating expenses (taxes, insurance, repairs, management, etc.): $10,000/year
- Market cap rate for similar duplexes: 8% (0.08)
Step 1: Potential gross income (annual)
2 units × $1,200/month × 12 months = $28,800/yearStep 2: Effective gross income after vacancy
Vacancy (5%) = 0.05 × 28,800 = $1,440 Effective gross income = 28,800 − 1,440 = $27,360Step 3: NOI
NOI = Effective gross income − Operating expenses NOI = 27,360 − 10,000 = $17,360/yearStep 4: Value using cap rate
Value ≈ NOI ÷ Cap rate Value ≈ 17,360 ÷ 0.08 ≈ $217,000Cap rate intuition (interpretation focus)
- If two properties have the same NOI but one is riskier (unstable tenants, weaker location), it often trades at a higher cap rate, which implies a lower value.
- If the market becomes more confident (lower perceived risk), cap rates may compress (go down), which can push values up even if NOI is unchanged.
Interpretation checks
- Does NOI include mortgage payments? (No.)
- If NOI stays the same and the cap rate increases from 8% to 10%, what happens to value? (Value decreases.)
- Which matters more for value: high rent with very high expenses, or moderate rent with low expenses? (NOI is what matters; expenses can erase high rent.)
Choosing an Approach and Cross-Checking Results
In real-world practice, valuers often use more than one approach and compare the results for reasonableness.
- Sales comparison tends to be strongest when there are many recent, similar sales.
- Cost approach tends to be helpful for newer properties or when land/building costs are central to buyer thinking.
- Income approach is central when buyers focus on cash flow and returns.
Quick cross-check prompts
- If the income approach value is far higher than sales comparison, ask: are rent assumptions too optimistic, expenses too low, or cap rate too low?
- If the cost approach value is far higher than sales comparison, ask: are construction costs high relative to what buyers pay in this area, or is depreciation underestimated?
- If sales comparison is higher than cost, ask: is land scarce, are buyers paying premiums for location, or are replacement costs understated?