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Realtor Foundations: Roles, Responsibilities, and Daily Workflow

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Early-Career Realtor Mistakes and How to Avoid Them

Capítulo 11

Estimated reading time: 11 minutes

+ Exercise

How to Use This Chapter

Early-career mistakes usually come from good intentions paired with incomplete systems. Use each section as a diagnostic: identify what the mistake looks like in your day-to-day, understand the root cause, then adopt the prevention habit or checklist immediately. Treat the checklists as “default settings” you follow even when you feel busy or confident.

1) Overpromising

What it looks like

  • Guaranteeing outcomes: “I can get you $X,” “We’ll close in 21 days,” “I’ll get you that house even with multiple offers.”
  • Agreeing to unrealistic timelines: same-day showings for every request, instant document turnarounds, 24/7 availability.
  • Promising services you can’t control: contractor schedules, lender underwriting speed, appraisal outcomes, HOA document delivery.

Why it happens

  • Fear of losing the client to another agent.
  • Confusing confidence with certainty.
  • Not yet knowing typical timelines and bottlenecks in your market.

The damage it can cause

  • Client disappointment and loss of trust (even if you worked hard).
  • More conflict during negotiations because expectations were set too high.
  • Reputation risk: negative reviews often cite “promised but didn’t deliver.”

Prevention habit / checklist

Replace guarantees with ranges + dependencies. Use a consistent script format:

  • Range: “Homes like this typically take X–Y days to go under contract.”
  • Dependencies: “That depends on pricing, showing activity, and buyer financing.”
  • Next step: “Here’s what we’ll do this week to improve odds.”

Overpromise filter (30 seconds before you speak):

  • Is this outcome fully under my control?
  • Do I have data to support it (recent comps, lender guidance, written timelines)?
  • Have I stated at least one key dependency?
  • Did I offer a concrete next action instead of a guarantee?

2) Missing Deadlines

What it looks like

  • Forgetting contingency dates, inspection response deadlines, or document delivery timelines.
  • Sending addenda late or incomplete.
  • Assuming someone else (lender/title/other agent) is tracking it.

Why it happens

  • Relying on memory or scattered notes.
  • Not building “buffer time” for client signatures and questions.
  • Underestimating how long it takes to coordinate multiple parties.

The damage it can cause

  • Loss of negotiation leverage (missed response windows).
  • Client financial harm (extensions, rate lock issues, additional fees).
  • Contract risk (default, loss of earnest money, or legal exposure depending on terms).

Prevention habit / checklist

Two-calendar rule: every critical date lives in (1) your task system and (2) your calendar with reminders.

Deadline setup steps (repeat for every accepted contract):

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  1. Extract dates from the contract into a single “Key Dates” list (inspection, financing, appraisal, title/HOA docs, closing, possession).
  2. Enter each date with two reminders: one at 5–7 days prior and one at 24–48 hours prior.
  3. Add buffer tasks: “Draft response,” “Client review,” “Send to other agent,” each scheduled before the actual deadline.
  4. Weekly audit: every Monday, review all deadlines for the next 14 days.

Minimum standard: no deadline is “owned” by a vendor; you track it even if someone else performs the work.

3) Weak Pre-Qualification

What it looks like

  • Showing homes before confirming realistic budget and monthly comfort.
  • Writing offers without verifying down payment/closing cost plan.
  • Not clarifying decision-makers (spouse/partner/parent) early.
  • Ignoring non-financial constraints: commute, school boundaries, HOA rules, property type restrictions.

Why it happens

  • Pressure to “get them in the car” quickly.
  • Discomfort asking money questions.
  • Assuming pre-approval equals readiness (it may not cover cash-to-close or appraisal gaps).

The damage it can cause

  • Wasted time and burnout from unproductive showings.
  • Failed contracts due to financing surprises.
  • Client frustration: “We keep losing” or “Nothing works,” when the real issue is fit or readiness.

Prevention habit / checklist

Readiness checklist (use before first showing or before first offer—whichever comes first):

  • Budget reality: target price range + maximum price + monthly payment comfort.
  • Cash plan: down payment source, closing costs estimate, reserves, and whether they can cover an appraisal gap if needed.
  • Timeline: lease end, job changes, school deadlines, travel, rate lock considerations.
  • Decision structure: who must approve a home and who signs.
  • Non-negotiables: location boundaries, property type, HOA tolerance, renovation tolerance.

Practical habit: keep a one-page “Client Snapshot” you update after every major conversation; it prevents re-asking and reveals gaps.

4) Poor Recordkeeping

What it looks like

  • Important details living in texts, DMs, or memory.
  • No clear log of what was promised, what was sent, and when.
  • Missing versions of offers/addenda or unclear “final” documents.

Why it happens

  • Too many communication channels.
  • No consistent file naming or folder structure.
  • Belief that “I’ll remember” because the deal feels urgent.

The damage it can cause

  • Disputes: “You never told me that,” “We agreed on X.”
  • Compliance risk if required documents are incomplete or not retained properly.
  • Slower service: you spend time searching instead of advising.

Prevention habit / checklist

One source of truth: choose a primary system (CRM, transaction management, or a structured drive) and make it the default.

Recordkeeping micro-habit (2 minutes after every call):

  • Log date/time + who + key decisions + next steps.
  • Save or upload any documents exchanged.
  • Send a short recap message to the client (which also creates a written record).

Simple file naming standard:

[Address]_[DocType]_[YYYY-MM-DD]_[Version or Status]

Example:

123MainSt_Offer_2026-01-19_v2-Sent

5) Inconsistent Communication

What it looks like

  • Fast responses during onboarding, then long gaps once busy.
  • No expectation-setting about response times or office hours.
  • Clients learning updates from the other agent, lender, or automated alerts instead of you.

Why it happens

  • Reactive workflow: responding to the loudest ping.
  • Not batching updates or using templates.
  • Underestimating how anxious clients feel during uncertainty.

The damage it can cause

  • Clients assume nothing is happening and lose confidence.
  • More inbound “checking in” messages, which increases workload.
  • Higher chance of misunderstandings and rushed decisions.

Prevention habit / checklist

Communication cadence agreement: set a default rhythm (e.g., “You’ll hear from me every Tue/Thu plus same-day for urgent contract items”).

Status update template (copy/paste):

  • What happened: one sentence.
  • What’s next: one sentence with date/time.
  • What I need from you: one clear action (or “nothing right now”).

Step-by-step: building consistency in 10 minutes/day

  1. List all active clients/deals.
  2. Mark who needs an update today (no one should go “dark” longer than your promised cadence).
  3. Send updates in a batch using the template.
  4. Log the update in your system.

6) Unclear Agency / Representation Conversations

What it looks like

  • Clients don’t understand who you represent and what that means.
  • Skipping or rushing required disclosures or not documenting the conversation.
  • “I’m just showing houses” mindset that blurs duties and expectations.

Why it happens

  • Discomfort discussing paperwork early.
  • Fear that formalizing representation will scare clients away.
  • Assuming clients already know how agency works.

The damage it can cause

  • Client confusion and mistrust at critical moments.
  • Increased risk of complaints, disputes, or compliance issues.
  • Misaligned expectations about advocacy, confidentiality, and negotiation strategy.

Prevention habit / checklist

Agency clarity checklist (use before substantive advice or negotiations):

  • State plainly who you represent in this interaction.
  • Explain duties in practical terms (advocacy, confidentiality, obedience to lawful instructions, disclosure requirements).
  • Confirm how compensation works in your market and what happens if a property offers different terms.
  • Provide required forms/disclosures and document that they were delivered and explained.
  • Ask the client to summarize back: “In your words, who do I represent and what does that mean?”

Practical habit: treat agency as a “first meeting agenda item,” not a surprise at offer time.

7) Pricing Errors (Listings and Offers)

What it looks like

  • Listing too high “to leave room” or to win the listing appointment.
  • Listing too low without a clear strategy and seller buy-in.
  • Buyer offers based on feelings, online estimates, or one outlier comp.
  • Ignoring condition, micro-location, concessions, and days-on-market signals.

Why it happens

  • Inexperience interpreting comparable sales and market tempo.
  • People-pleasing: telling clients what they want to hear.
  • Not pressure-testing price against likely appraisal and buyer pool.

The damage it can cause

  • Overpriced listings: stale market time, price reductions, weaker negotiating position.
  • Underpriced listings: seller regret, conflict, or missed proceeds if not intentional.
  • Buyer side: repeated losses, overpaying, appraisal issues, or buyer remorse.

Prevention habit / checklist

Pricing discipline checklist:

  • Use a comp set, not a comp: at least 3–5 relevant recent sales plus active/pending context.
  • Adjust for reality: condition, upgrades, lot, view, layout, parking, HOA, and location nuances.
  • Define the strategy: “price to sell quickly,” “price to test,” or “price to drive competition,” and document the tradeoffs.
  • Pre-mortem: ask, “If we’re still on market in 21 days, what will we do?”
  • Appraisal lens: identify the most conservative comp support and note potential appraisal-gap risk.

Concrete habit: present pricing as a decision with scenarios (Plan A/B/C) rather than a single “magic number.”

8) Emotional Decision-Making in Negotiations

What it looks like

  • Taking counteroffers personally or “fighting” to win.
  • Advising clients based on frustration: “Let’s show them,” “They’re being unreasonable.”
  • Rushing to accept/decline without checking priorities and alternatives.
  • Overreacting to small issues and missing the big picture (net proceeds, timing, risk).

Why it happens

  • Adrenaline, time pressure, and identity tied to the outcome.
  • Client emotions spilling over into your tone and decisions.
  • Lack of a structured negotiation framework.

The damage it can cause

  • Lost deals that could have been saved with calm problem-solving.
  • Client regret and blame: “Why didn’t you slow me down?”
  • Professional reputation damage with other agents.

Prevention habit / checklist

Negotiation pause protocol (use before every response):

  1. Restate the goal: price, terms, timeline, certainty—rank top 3.
  2. Separate facts from stories: what is written vs. what you assume about motives.
  3. List options: accept, counter, request clarification, propose a concession swap, extend deadlines, or walk away.
  4. Quantify impact: convert concessions into dollars and days.
  5. Choose tone: professional, neutral language; no sarcasm, no ultimatums unless intentional and approved.

Client coaching script: “Let’s make a decision we’ll still like in 30 days. Here are the tradeoffs in dollars, time, and risk.”

Deal Red Flags: Situations That Require Extra Caution

These aren’t automatic deal-killers, but they demand slower pacing, tighter documentation, and often broker/mentor input.

Financing and buyer readiness red flags

  • Pre-approval is old, vague, or missing key details; lender is hard to reach.
  • Buyer is stretching budget with minimal reserves.
  • Large gifts for down payment without a clear paper trail.
  • Buyer insists on waiving protections without understanding risk.

Property and title red flags

  • Unpermitted work, additions, or unclear property boundaries.
  • Tenant-occupied property with unclear lease terms or possession timing.
  • HOA issues: pending litigation, large special assessments, missing documents.
  • Prior failed contracts with vague explanations.

Behavioral and communication red flags

  • Client pushes you to hide information, misrepresent facts, or “just don’t mention it.”
  • Client is unwilling to put instructions in writing or changes stories frequently.
  • Other party is consistently evasive, refuses standard documentation, or applies extreme time pressure.

Red-flag response checklist

  1. Slow down: do not “wing it” to keep momentum.
  2. Document: recap conversations and decisions in writing.
  3. Verify: request supporting documents or professional opinions where appropriate.
  4. Escalate: consult your broker/mentor when risk is unclear or stakes are high.

Professionalism Under Pressure: Ethics, Confidentiality, and Escalation

Ethical conduct (daily behaviors that prevent big problems)

  • Tell the truth precisely: avoid exaggerations, guarantees, and assumptions presented as facts.
  • Disclose what you must, protect what you should: understand the difference between required disclosures and confidential client information.
  • Stay in your lane: don’t provide legal/tax advice; direct clients to appropriate professionals when questions move beyond your scope.
  • Fair dealing: be consistent and professional with all parties; don’t let frustration change your standards.

Confidentiality: common early-career slips to avoid

  • Revealing a buyer’s max budget, urgency, or willingness to waive terms.
  • Sharing a seller’s bottom line, divorce/job change details, or desperation to move.
  • Discussing deal details casually (in public spaces, group chats, or with uninvolved parties).

Confidentiality habit: before you share any detail, ask: “Would this weaken my client’s position if the other side knew it?” If yes, don’t share unless your client explicitly instructs you and it’s lawful/ethical.

Knowing when to escalate to your broker or an experienced mentor

Escalation is a professionalism skill, not a weakness. Escalate early when the cost of being wrong is high.

SituationWhy escalateWhat to bring to the broker/mentor
Client asks you to hide, alter, or misrepresent informationEthics/compliance riskExact request, context, any written messages
Contract language confusion or unusual addendaLegal/contract riskDocument, your questions, timeline impact
Threats of complaint, lawsuit, or “my attorney will call”High-stakes communicationCommunication log, key dates, documents
Appraisal gap, major inspection dispute, or financing instabilityStrategy and risk tradeoffsNumbers (net sheets), options, client priorities
Dual agency/representation complexity or disclosure uncertaintyDuty and disclosure requirementsWho you represent, forms used, what was said

Escalation script (internal): “Here are the facts, here’s the deadline, here are the options I see, and here’s what I’m worried about.” This keeps the conversation efficient and focused on risk management.

Now answer the exercise about the content:

A new client asks for a guaranteed closing date and sale price. Which response best follows the recommended approach to avoid overpromising?

You are right! Congratulations, now go to the next page

You missed! Try again.

Instead of guarantees, use ranges plus dependencies (pricing, activity, financing) and offer a clear next step. This sets accurate expectations and protects trust.

Next chapter

Putting It All Together: A Realtor Daily Operating System

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