Free online courseApp marketing by Udacity

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4h03m of online video course

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Udacity
3 Courses / 2626 students

Udacity, a pioneer in online education, is building "University by Silicon Valley", a new type of online university that: - teaches the actual programming skills that industry employers need today; - delivers credentials endorsed by employers, because they built them; - provides education at a fraction of the cost and time of traditional schools.

Course content preview

App Marketing Course Introduction | Udacity

0h01m

Geoffrey Moore Explains Market Segmentation | Udacity

0h02m

Types of Market Segmentation: Behavioral and Psychographic | Udacity

0h02m

Market Segmentation: Demographic and Geographic | Understand the User | App Marketing | Udacity

0h01m

Market Segmentation: Occasional and Cultural | Understand the User | App Marketing | Udacity

0h01m

Market Segmentation: Tips | Understand the User | App Marketing | Udacity

0h01m

Introducing aBARKment | Understand the User | App Marketing | Udacity

0h01m

Geoffrey Moore: Market segmentation and Personas | Understand the User | App Marketing | Udacity

0h03m

Personas for Understanding Your User | Understand the User | App Marketing | Udacity

0h01m

Choosing your Market Segment | Understand the User | App Marketing | Udacity

0h00m

Geoffrey Moore: Plausible Segmentation | Understand the User | App Marketing | Udacity

0h02m

Marketing Segmentation: Wrap Up | Understand the User | App Marketing | Udacity

0h01m

4 levels of Market Competition | Understand the User | App Marketing | Udacity

0h01m

Generic and Budget Competition | Understand the User | App Marketing | Udacity

0h01m

Competition: Wrap-up | Understand the User | App Marketing | Udacity

0h00m

Identify Competitors | Understand the User | App Marketing | Udacity

0h01m

Competitive Advantages | Understand the User | App Marketing | Udacity

0h00m

Competitive Analysis | Understand the User | App Marketing | Udacity

0h01m

Competitive Analysis Framework | Understand the User | App Marketing | Udacity

0h02m

Geoffrey Moore: Value Proposition | Understand the User | App Marketing | Udacity

0h02m

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Course content

0h01m

App Marketing Course Introduction | Udacity

Learn to market your app with Udacity and Google in our free App Marketing course.

http://bit.ly/App-Marketing-Course

Built in partnership with Google, our App Marketing course mixes theory and practice to help you transform ideas into market-ready products.

? What's in the course?

Without customers, your business does not exist. Marketing helps you understand your potential user and focus your product on their needs.

This course will help you organize a strategy of identifying your perfect user, find ways to connect with them and what you’ll say when you find them. This covers research, planning, execution and most importantly how to grow your user base.

? Why take this course?

You’re going to come up with a plan for your app to acquire users and grow!

By the time you’re done, you will have a robust marketing plan, including a slide deck with a description of your value to your customers, how you stack up against competitors, who your target audience is, and to grow your cus

0h02m

Geoffrey Moore Explains Market Segmentation | Udacity

Learn to market your app with Udacity and Google in our free App Marketing course.

http://bit.ly/App-Marketing-Course

Built in partnership with Google, our App Marketing course mixes theory and practice to help you transform ideas into market-ready products.

? What's in the course?

Without customers, your business does not exist. Marketing helps you understand your potential user and focus your product on their needs.

This course will help you organize a strategy of identifying your perfect user, find ways to connect with them and what you’ll say when you find them. This covers research, planning, execution and most importantly how to grow your user base.

? Why take this course?

You’re going to come up with a plan for your app to acquire users and grow!

By the time you’re done, you will have a robust marketing plan, including a slide deck with a description of your value to your customers, how you stack up against competitors, who your target audience is, and to grow your cus

0h02m

Types of Market Segmentation: Behavioral and Psychographic | Udacity

Learn with Udacity and Google in our FREE App Marketing course and check out the Tech Entrepreneur Nanodegree program!

??? http://bit.ly/Tech-Entrepreneur-Nanodegree ???

----------------------------------------­---------------------------------------------------

Built in partnership with Google, this program mixes theory and practice to show students how to transform ideas into market-ready products.

----------------------------------------­---------------------------------------------------

App Marketing: Your First 1,000 Users & Beyond

----------------------------------------­---------------------------------------------------
??? http://bit.ly/App-Marketing-Course ???
----------------------------------------­---------------------------------------------------

? What's in the course?

Without customers, your business does not exist. Marketing helps you understand your potential user and focus your product on their needs.

This course will help you organize a strategy of ident

0h01m

Market Segmentation: Demographic and Geographic | Understand the User | App Marketing | Udacity

Learn with Udacity and Google in our FREE App Marketing course and check out the Tech Entrepreneur Nanodegree program!

??? http://bit.ly/Tech-Entrepreneur-Nanodegree ???

----------------------------------------­---------------------------------------------------

Built in partnership with Google, this program mixes theory and practice to show students how to transform ideas into market-ready products.

----------------------------------------­---------------------------------------------------

App Marketing: Your First 1,000 Users & Beyond

----------------------------------------­---------------------------------------------------
??? http://bit.ly/App-Marketing-Course ???
----------------------------------------­---------------------------------------------------

? What's in the course?

Without customers, your business does not exist. Marketing helps you understand your potential user and focus your product on their needs.

This course will help you organize a strategy of ident

0h01m

Market Segmentation: Occasional and Cultural | Understand the User | App Marketing | Udacity

Learn with Udacity and Google in our FREE App Marketing course and check out the Tech Entrepreneur Nanodegree program!

??? http://bit.ly/Tech-Entrepreneur-Nanodegree ???

----------------------------------------­---------------------------------------------------

Built in partnership with Google, this program mixes theory and practice to show students how to transform ideas into market-ready products.

----------------------------------------­---------------------------------------------------

App Marketing: Your First 1,000 Users & Beyond

----------------------------------------­---------------------------------------------------
??? http://bit.ly/App-Marketing-Course ???
----------------------------------------­---------------------------------------------------

? What's in the course?

Without customers, your business does not exist. Marketing helps you understand your potential user and focus your product on their needs.

This course will help you organize a strategy of ident

0h01m

Market Segmentation: Tips | Understand the User | App Marketing | Udacity

Learn with Udacity and Google in our FREE App Marketing course and check out the Tech Entrepreneur Nanodegree program!

??? http://bit.ly/Tech-Entrepreneur-Nanodegree ???

----------------------------------------­---------------------------------------------------

Built in partnership with Google, this program mixes theory and practice to show students how to transform ideas into market-ready products.

----------------------------------------­---------------------------------------------------

App Marketing: Your First 1,000 Users & Beyond

----------------------------------------­---------------------------------------------------
??? http://bit.ly/App-Marketing-Course ???
----------------------------------------­---------------------------------------------------

? What's in the course?

Without customers, your business does not exist. Marketing helps you understand your potential user and focus your product on their needs.

This course will help you organize a strategy of ident

0h01m

Introducing aBARKment | Understand the User | App Marketing | Udacity

Learn with Udacity and Google in our FREE App Marketing course and check out the Tech Entrepreneur Nanodegree program!

??? http://bit.ly/Tech-Entrepreneur-Nanodegree ???

----------------------------------------­---------------------------------------------------

Built in partnership with Google, this program mixes theory and practice to show students how to transform ideas into market-ready products.

----------------------------------------­---------------------------------------------------

App Marketing: Your First 1,000 Users & Beyond

----------------------------------------­---------------------------------------------------
??? http://bit.ly/App-Marketing-Course ???
----------------------------------------­---------------------------------------------------

? What's in the course?

Without customers, your business does not exist. Marketing helps you understand your potential user and focus your product on their needs.

This course will help you organize a strategy of ident

0h03m

Geoffrey Moore: Market segmentation and Personas | Understand the User | App Marketing | Udacity

Learn with Udacity and Google in our FREE App Marketing course and check out the Tech Entrepreneur Nanodegree program!

??? http://bit.ly/Tech-Entrepreneur-Nanodegree ???

----------------------------------------­---------------------------------------------------

Built in partnership with Google, this program mixes theory and practice to show students how to transform ideas into market-ready products.

----------------------------------------­---------------------------------------------------

App Marketing: Your First 1,000 Users & Beyond

----------------------------------------­---------------------------------------------------
??? http://bit.ly/App-Marketing-Course ???
----------------------------------------­---------------------------------------------------

? What's in the course?

Without customers, your business does not exist. Marketing helps you understand your potential user and focus your product on their needs.

This course will help you organize a strategy of ident

0h01m

Personas for Understanding Your User | Understand the User | App Marketing | Udacity

Learn with Udacity and Google in our FREE App Marketing course and check out the Tech Entrepreneur Nanodegree program!

??? http://bit.ly/Tech-Entrepreneur-Nanodegree ???

----------------------------------------­---------------------------------------------------

Built in partnership with Google, this program mixes theory and practice to show students how to transform ideas into market-ready products.

----------------------------------------­---------------------------------------------------

App Marketing: Your First 1,000 Users & Beyond

----------------------------------------­---------------------------------------------------
??? http://bit.ly/App-Marketing-Course ???
----------------------------------------­---------------------------------------------------

? What's in the course?

Without customers, your business does not exist. Marketing helps you understand your potential user and focus your product on their needs.

This course will help you organize a strategy of ident

0h00m

Choosing your Market Segment | Understand the User | App Marketing | Udacity

Learn with Udacity and Google in our FREE App Marketing course and check out the Tech Entrepreneur Nanodegree program!

??? http://bit.ly/Tech-Entrepreneur-Nanodegree ???

----------------------------------------­---------------------------------------------------

Built in partnership with Google, this program mixes theory and practice to show students how to transform ideas into market-ready products.

----------------------------------------­---------------------------------------------------

App Marketing: Your First 1,000 Users & Beyond

----------------------------------------­---------------------------------------------------
??? http://bit.ly/App-Marketing-Course ???
----------------------------------------­---------------------------------------------------

? What's in the course?

Without customers, your business does not exist. Marketing helps you understand your potential user and focus your product on their needs.

This course will help you organize a strategy of ident

0h02m

Geoffrey Moore: Plausible Segmentation | Understand the User | App Marketing | Udacity

Learn with Udacity and Google in our FREE App Marketing course and check out the Tech Entrepreneur Nanodegree program!

??? http://bit.ly/Tech-Entrepreneur-Nanodegree ???

----------------------------------------­---------------------------------------------------

Built in partnership with Google, this program mixes theory and practice to show students how to transform ideas into market-ready products.

----------------------------------------­---------------------------------------------------

App Marketing: Your First 1,000 Users & Beyond

----------------------------------------­---------------------------------------------------
??? http://bit.ly/App-Marketing-Course ???
----------------------------------------­---------------------------------------------------

? What's in the course?

Without customers, your business does not exist. Marketing helps you understand your potential user and focus your product on their needs.

This course will help you organize a strategy of ident

0h01m

Marketing Segmentation: Wrap Up | Understand the User | App Marketing | Udacity

Learn with Udacity and Google in our FREE App Marketing course and check out the Tech Entrepreneur Nanodegree program!

??? http://bit.ly/Tech-Entrepreneur-Nanodegree ???

----------------------------------------­---------------------------------------------------

Built in partnership with Google, this program mixes theory and practice to show students how to transform ideas into market-ready products.

----------------------------------------­---------------------------------------------------

App Marketing: Your First 1,000 Users & Beyond

----------------------------------------­---------------------------------------------------
??? http://bit.ly/App-Marketing-Course ???
----------------------------------------­---------------------------------------------------

? What's in the course?

Without customers, your business does not exist. Marketing helps you understand your potential user and focus your product on their needs.

This course will help you organize a strategy of ident

0h01m

4 levels of Market Competition | Understand the User | App Marketing | Udacity

Learn with Udacity and Google in our FREE App Marketing course and check out the Tech Entrepreneur Nanodegree program!

??? http://bit.ly/Tech-Entrepreneur-Nanodegree ???

----------------------------------------­---------------------------------------------------

Built in partnership with Google, this program mixes theory and practice to show students how to transform ideas into market-ready products.

----------------------------------------­---------------------------------------------------

App Marketing: Your First 1,000 Users & Beyond

----------------------------------------­---------------------------------------------------
??? http://bit.ly/App-Marketing-Course ???
----------------------------------------­---------------------------------------------------

? What's in the course?

Without customers, your business does not exist. Marketing helps you understand your potential user and focus your product on their needs.

This course will help you organize a strategy of ident

0h01m

Generic and Budget Competition | Understand the User | App Marketing | Udacity

Learn with Udacity and Google in our FREE App Marketing course and check out the Tech Entrepreneur Nanodegree program!

??? http://bit.ly/Tech-Entrepreneur-Nanodegree ???

----------------------------------------­---------------------------------------------------

Built in partnership with Google, this program mixes theory and practice to show students how to transform ideas into market-ready products.

----------------------------------------­---------------------------------------------------

App Marketing: Your First 1,000 Users & Beyond

----------------------------------------­---------------------------------------------------
??? http://bit.ly/App-Marketing-Course ???
----------------------------------------­---------------------------------------------------

? What's in the course?

Without customers, your business does not exist. Marketing helps you understand your potential user and focus your product on their needs.

This course will help you organize a strategy of ident

0h00m

Competition: Wrap-up | Understand the User | App Marketing | Udacity

Learn with Udacity and Google in our FREE App Marketing course and check out the Tech Entrepreneur Nanodegree program!

??? http://bit.ly/Tech-Entrepreneur-Nanodegree ???

----------------------------------------­---------------------------------------------------

Built in partnership with Google, this program mixes theory and practice to show students how to transform ideas into market-ready products.

----------------------------------------­---------------------------------------------------

App Marketing: Your First 1,000 Users & Beyond

----------------------------------------­---------------------------------------------------
??? http://bit.ly/App-Marketing-Course ???
----------------------------------------­---------------------------------------------------

? What's in the course?

Without customers, your business does not exist. Marketing helps you understand your potential user and focus your product on their needs.

This course will help you organize a strategy of ident

0h01m

Identify Competitors | Understand the User | App Marketing | Udacity

Learn with Udacity and Google in our FREE App Marketing course and check out the Tech Entrepreneur Nanodegree program!

??? http://bit.ly/Tech-Entrepreneur-Nanodegree ???

----------------------------------------­---------------------------------------------------

Built in partnership with Google, this program mixes theory and practice to show students how to transform ideas into market-ready products.

----------------------------------------­---------------------------------------------------

App Marketing: Your First 1,000 Users & Beyond

----------------------------------------­---------------------------------------------------
??? http://bit.ly/App-Marketing-Course ???
----------------------------------------­---------------------------------------------------

? What's in the course?

Without customers, your business does not exist. Marketing helps you understand your potential user and focus your product on their needs.

This course will help you organize a strategy of ident

0h00m

Competitive Advantages | Understand the User | App Marketing | Udacity

Learn with Udacity and Google in our FREE App Marketing course and check out the Tech Entrepreneur Nanodegree program!

??? http://bit.ly/Tech-Entrepreneur-Nanodegree ???

----------------------------------------­---------------------------------------------------

Built in partnership with Google, this program mixes theory and practice to show students how to transform ideas into market-ready products.

----------------------------------------­---------------------------------------------------

App Marketing: Your First 1,000 Users & Beyond

----------------------------------------­---------------------------------------------------
??? http://bit.ly/App-Marketing-Course ???
----------------------------------------­---------------------------------------------------

? What's in the course?

Without customers, your business does not exist. Marketing helps you understand your potential user and focus your product on their needs.

This course will help you organize a strategy of ident

0h01m

Competitive Analysis | Understand the User | App Marketing | Udacity

Learn with Udacity and Google in our FREE App Marketing course and check out the Tech Entrepreneur Nanodegree program!

??? http://bit.ly/Tech-Entrepreneur-Nanodegree ???

----------------------------------------­---------------------------------------------------

Built in partnership with Google, this program mixes theory and practice to show students how to transform ideas into market-ready products.

----------------------------------------­---------------------------------------------------

App Marketing: Your First 1,000 Users & Beyond

----------------------------------------­---------------------------------------------------
??? http://bit.ly/App-Marketing-Course ???
----------------------------------------­---------------------------------------------------

? What's in the course?

Without customers, your business does not exist. Marketing helps you understand your potential user and focus your product on their needs.

This course will help you organize a strategy of ident

0h02m

Competitive Analysis Framework | Understand the User | App Marketing | Udacity

Learn with Udacity and Google in our FREE App Marketing course and check out the Tech Entrepreneur Nanodegree program!

??? http://bit.ly/Tech-Entrepreneur-Nanodegree ???

----------------------------------------­---------------------------------------------------

Built in partnership with Google, this program mixes theory and practice to show students how to transform ideas into market-ready products.

----------------------------------------­---------------------------------------------------

App Marketing: Your First 1,000 Users & Beyond

----------------------------------------­---------------------------------------------------
??? http://bit.ly/App-Marketing-Course ???
----------------------------------------­---------------------------------------------------

? What's in the course?

Without customers, your business does not exist. Marketing helps you understand your potential user and focus your product on their needs.

This course will help you organize a strategy of ident

0h02m

Geoffrey Moore: Value Proposition | Understand the User | App Marketing | Udacity

Learn with Udacity and Google in our FREE App Marketing course and check out the Tech Entrepreneur Nanodegree program!

??? http://bit.ly/Tech-Entrepreneur-Nanodegree ???

----------------------------------------­---------------------------------------------------

Built in partnership with Google, this program mixes theory and practice to show students how to transform ideas into market-ready products.

----------------------------------------­---------------------------------------------------

App Marketing: Your First 1,000 Users & Beyond

----------------------------------------­---------------------------------------------------
??? http://bit.ly/App-Marketing-Course ???
----------------------------------------­---------------------------------------------------

? What's in the course?

Without customers, your business does not exist. Marketing helps you understand your potential user and focus your product on their needs.

This course will help you organize a strategy of ident