Course

Technology Entrepreneurship by Stanford

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Teacher Stanford

Located between San Francisco and San Jose in the heart of Silicon Valley, Stanford University is recognized as one of the worlds leading research and teaching institutions.

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Course content

0h21m

1. Technology and Entrepreneurship Overview

Chuck Eesley provides an introduction and overview of the course on Technology Entrepreneurship (ENGR 145). Including topics such as what you will learn in the class, course design and logistics, "technology entrepreneurship" defined, and other options for entrepreneurship education at Stanford.

Take the quizzes and find the rest of the course at http://eesley.blogspot.com

Stanford University:
http://www.stanford.edu/

Management Science and Engineering at Stanford:
http://www.stanford.edu/dept/MSandE

Stanford University Channel on YouTube:
http://www.youtube.com/stanford

0h08m

2. Silicon Valley

Chuck Eesley discusses some of the popular theories on why Silicon Valley has succeeded as a startup hub.

Take the quizzes and find the rest of the course at http://eesley.blogspot.com

Stanford University:
http://www.stanford.edu/

Management Science and Engineering at Stanford:
http://www.stanford.edu/dept/MSandE

Stanford University Channel on YouTube:
http://www.youtube.com/stanford

0h19m

3. Nine Key Frameworks for Entrepreneurship

Chuck Eesley examines what he describes as the frameworks for entrepreneurship. He describes nine basic models and frameworks for entrepreneurship and hopes that by giving a very broad sense of what entrepreneurship is and what separates the successes from failures.

Take the quizzes and find the rest of the course at http://eesley.blogspot.com

Stanford University:
http://www.stanford.edu/

Management Science and Engineering at Stanford:
http://www.stanford.edu/dept/MSandE

Stanford University Channel on YouTube:
http://www.youtube.com/stanford

0h17m

4. Business Model Testing, OAP Projects

Chuck Eesley discusses entrepreneurship as a search for a repeatable, scalable business model. In this video, he discusses the group projects in the class, using the business model canvas, including creating a low-fidelity website and market size analysis.

Take the quizzes and find the rest of the course at http://eesley.blogspot.com

Stanford University:
http://www.stanford.edu/

Management Science and Engineering at Stanford:
http://www.stanford.edu/dept/MSandE

Stanford University Channel on YouTube:
http://www.youtube.com/stanford

0h13m

5. The Founding Team

Chuck Eesley discusses some of the basics of forming a founding team for an entrepreneurial venture. He stresses that without a strong central team a project will often have very little chance of success -- everyone needs to be willing to make sacrifices.

Take the quizzes and find the rest of the course at http://eesley.blogspot.com

Stanford University:
http://www.stanford.edu/

Management Science and Engineering at Stanford:
http://www.stanford.edu/dept/MSandE

Stanford University Channel on YouTube:
http://www.youtube.com/stanford

0h18m

7. Brainstorming

Chuck Eesley discusses how to organize productive brainstorming sessions. In this video, he covers the factors that inhibit idea production in brainstorming and how brainstorming is useful in startups.

Take the quizzes and find the rest of the course at http://eesley.blogspot.com

Stanford University:
http://www.stanford.edu/

Management Science and Engineering at Stanford:
http://www.stanford.edu/dept/MSandE

Stanford University Channel on YouTube:
http://www.youtube.com/stanford

0h17m

8. Technology Life Cycles and Diffusion

Chuck Eesley discusses technology life cycles and technology diffusion. The typical industry cycles of product and process innovation are discussed. This video also covers some insights that technology entrepreneurs might take away from these patterns when planning their technology strategy.

Take the quizzes and find the rest of the course at http://eesley.blogspot.com

Stanford University:
http://www.stanford.edu/

Management Science and Engineering at Stanford:
http://www.stanford.edu/dept/MSandE

Stanford University Channel on YouTube:
http://www.youtube.com/stanford

0h16m

9. Case Discussion and Business Models

Chuck Eesley discusses the case method style of instruction and some guidelines for analyzing cases and case discussions. He also introduces the idea of the business model which will be discussed in greater detail in the following videos.

Take the quizzes and find the rest of the course at http://eesley.blogspot.com

Stanford University:
http://www.stanford.edu/

Management Science and Engineering at Stanford:
http://www.stanford.edu/dept/MSandE

Stanford University Channel on YouTube:
http://www.youtube.com/stanford

0h16m

10. Customer Development and Lean Startups

Chuck Eesley discusses the customer development methodology and the lean startup. In the video, he talks about how the scientific method can be applied to the process of entrepreneurship.

Take the quizzes and find the rest of the course at http://eesley.blogspot.com

Stanford University:
http://www.stanford.edu/

Management Science and Engineering at Stanford:
http://www.stanford.edu/dept/MSandE

Stanford University Channel on YouTube:
http://www.youtube.com/stanford

0h14m

11. Customer Development and the Business Model Canvas

Chuck Eesley discusses the customer development methodology and the business model canvas. In this video, he talks about how the scientific method can be applied to the process of entrepreneurship. Also discussed are some examples of ways to run experiments and the value of being balanced between optimism/pessimism and being persistent/flexible.

Take the quizzes and find the rest of the course at http://eesley.blogspot.com

Stanford University:
http://www.stanford.edu/

Management Science and Engineering at Stanford:
http://www.stanford.edu/dept/MSandE

Stanford University Channel on YouTube:
http://www.youtube.com/stanford

0h22m

12. Why is Customer Development So Tough?

Chuck Eesley continues to talk about customer acquisition as well as the lean start-up model. In this video, he tries to answer the question of why customer acquisition is so difficult, describing it as a balancing act between many different factors and encourages teams to be flexible to changes in their plan.

Take the quizzes and find the rest of the course at http://eesley.blogspot.com

Stanford University:
http://www.stanford.edu/

Management Science and Engineering at Stanford:
http://www.stanford.edu/dept/MSandE

Stanford University Channel on YouTube:
http://www.youtube.com/stanford

0h11m

13. FlightCaster

Jason Freedman, founder of FlightCaster, talks about his entrepreneurial career and lessons learned. He discusses making something people want, the importance of distinguishing good and bad advice and how optimize does not equal iterate.

Take the quizzes and find the rest of the course at http://eesley.blogspot.com

Stanford University:
http://www.stanford.edu/

Management Science and Engineering at Stanford:
http://www.stanford.edu/dept/MSandE

Stanford University Channel on YouTube:
http://www.youtube.com/stanford

0h23m

14. Startup Genome

Bjoern Herrmann and Max Marmer from the Startup Genome Project present their model and results on startup failures due to premature scaling.

Take the quizzes and find the rest of the course at http://eesley.blogspot.com

Stanford University:
http://www.stanford.edu/

Management Science and Engineering at Stanford:
http://www.stanford.edu/dept/MSandE

Stanford University Channel on YouTube:
http://www.youtube.com/stanford

0h14m

15. Entrepreneurial Marketing

Chuck Eesley discusses entrepreneurial marketing, market positioning, and go-to market strategies.

Take the quizzes and find the rest of the course at http://eesley.blogspot.com

Stanford University:
http://www.stanford.edu/

Management Science and Engineering at Stanford:
http://www.stanford.edu/dept/MSandE

Stanford University Channel on YouTube:
http://www.youtube.com/stanford

0h16m

16. Entrepreneurial Sales and Marketing

Chuck Eesley discusses entrepreneurial sales and marketing, including the role of marketing in defining the target customer and how this choice then drive the go-to-market strategy. The video also goes through metrics for marketing and the role of marketing in driving customers towards the sales and distribution funnels.

Take the quizzes and find the rest of the course at http://eesley.blogspot.com

Stanford University:
http://www.stanford.edu/

Management Science and Engineering at Stanford:
http://www.stanford.edu/dept/MSandE

Stanford University Channel on YouTube:
http://www.youtube.com/stanford

0h06m

17. Acid Test for Entrepreneurs

Henry Wong discusses the acid test for entrepreneurs, and talks about what elements to present when thinking about raising venture capital.

Take the quizzes and find the rest of the course at http://eesley.blogspot.com

Stanford University:
http://www.stanford.edu/

Management Science and Engineering at Stanford:
http://www.stanford.edu/dept/MSandE

Stanford University Channel on YouTube:
http://www.youtube.com/stanford

0h22m

18. Entreprenuerial Sales

Chuck Eesley discusses entrepreneurial sales, elevator pitches, and presentation skills. Sales is presented as an experimentation process in a startup firm.

Take the quizzes and find the rest of the course at http://eesley.blogspot.com

Stanford University:
http://www.stanford.edu/

Management Science and Engineering at Stanford:
http://www.stanford.edu/dept/MSandE

Stanford University Channel on YouTube:
http://www.youtube.com/stanford

0h22m

19. Trialpay

Alex Rampell, founder and CEO of Trialpay, discusses distribution channels and partnerships. Concepts such as bidirectional relevance and channel conflict are discussed.

Take the quizzes and find the rest of the course at http://eesley.blogspot.com

Stanford University:
http://www.stanford.edu/

Management Science and Engineering at Stanford:
http://www.stanford.edu/dept/MSandE

Stanford University Channel on YouTube:
http://www.youtube.com/stanford

0h12m

20. Technology Transfer at Stanford University

Kirsten Leute from Stanford's Office of Technology Licensing discusses how the OTL works, statistics and how to find a technology from Stanford to license into your startup.

Take the quizzes and find the rest of the course at http://eesley.blogspot.com

Stanford University:
http://www.stanford.edu/

Management Science and Engineering at Stanford:
http://www.stanford.edu/dept/MSandE

Stanford University Channel on YouTube:
http://www.youtube.com/stanford

0h10m

21. Entrepreneurship in the Life Sciences

Stephanie Marrus, a Silicon Valley business consultant who is affiliated with the Stanford Technology Ventures program and is a mentor for E145, discusses entrepreneurship in the life sciences. She defines life sciences as an industry, the path to test a new drug in humans, the details and funding of clinical research and trials, tech vs. life science venture characteristics, and the motivations for being a life sciences entrepreneur.

Take the quizzes and find the rest of the course at http://eesley.blogspot.com

Stanford University:
http://www.stanford.edu/

Management Science and Engineering at Stanford:
http://www.stanford.edu/dept/MSandE

Stanford University Channel on YouTube:
http://www.youtube.com/stanford