The marketing segment has changed in recent years, mainly due to technological advances, enabling a career guide for the sector to be developed, considering the opportunities for companies and professionals who wish to grow from this technique.
With the relevance of marketing for companies to reach their audience, and other businesses that emerge in the segment – such as professionals for analyzing campaigns and actions on social networks -, digital marketing gains more space, expanding opportunities for professionals.
With this, a career guide becomes interesting to understand more about this new area of work and the possibilities that arise.
Digital marketing is important for brands and companies that want to position themselves digitally, gaining authority and relevance. For this, they need to invest in hiring marketing professionals.
The specialists have the mission of adding new ideas, dynamism, technical knowledge and a strategic vision to the company’s planning.
Difference between marketing and digital marketing
Traditional marketing aims to assist in the sale of products and services, aiming at the opportunities that the market provides.
Digital actions, on the other hand, consist of a segment that makes up marketing. In this case, professionals use some techniques to promote products and services on social media, websites and several other channels available on the internet.
Who needs to work with digital marketing?
Digital marketing has become a knowledge present in many areas, that is, different professionals – from the most diverse sectors – can master the concept and techniques.
More so, it is a fundamental strategy for any business that wants to have visibility.
With this, digital marketing is already considered an important skill for professionals of the present and the future. Thus, the development of marketing-related skills is something very positive and generates excellent results.
That said, how do you know who really needs to work with digital marketing?
The truth is that all professionals can work with marketing, either acting directly in this area, or using the technique to strengthen their own business in another segment.
Furthermore, currently there are professionals who position themselves and use their own identity as a brand, also demanding marketing knowledge, as is the case of influencers and content creators.
In addition, other examples consist of:
Professionals in career transition who find an opportunity in digital marketing;
Managers who understand the need to have a broad view of how the brand relates to consumers;
Freelancers or people who wish to undertake;
Traditional marketing professionals who want to develop a mindset to work in the digital area.
The digital marketing market in Brazil
The digital marketing career has gained relevance in recent years and, with that, it has been growing and becoming a high-demand profession for the next few years.
By following the changes in business, combined with digital transformations and a new culture of experiences, it is possible to perceive new trends that are emerging and the emergence of new vacancies and professions.
In this area it is important to have skills in art, illustrations, graphic design, journalism, writing, 3D modeling, among others.
This is because the activity is aimed at creating materials for the web, in formats such as arts and banners, photos, infographics, texts, audios and videos.
Digital marketing specialists
Domain in growth hacking, influencer marketing, social media, SEO (Search Engine Optimization) and UX (User Experience) are fundamental in this case, however, this can be done in a specific way, for example, specialist or social media strategist .
This is because the professional will propose improvements to the ventures from online campaigns. Thus, it can often be more interesting – and practical – to specialize in one of these segments to offer the services.
Freelancers in digital content
This is a very interesting competence and is related to the production and editing of videos and podcasts, as well as other formats, including for the disclosure of the enterprise itself – either as an influencer or a company.
It is worth mentioning at this point that market opportunities undergo evolution, as people specialize.
Therefore, it is important to find an area of activity in digital marketing that you like and stand out, so you will have a better chance of becoming an authority.
The profiles of professionals most sought after by companies and agencies are:
Brand analyst and digital marketing;
Content marketing professional;
Strategist in digital marketing and growth;
Paid media and social media professionals;
C-level in digital marketing;
Product Marketing Manager (Product Management).
Knowing a little about each profile, knowing how much they earn and other details can help you decide which position you want to specialize in.
Important knowledge to work with digital marketing
In an area with so many possible paths, people who want to work with digital marketing or who already work are always left with the feeling that they need to learn more.
This feeling can drive individuals to develop further, honing skills that help them become an excellent professional.
Some of the knowledge and skills that can help include:
Develop a strategic business vision;
Understand which channels you can use;
Create a digital mindset;
Manage and operate tools;
Mastering the concepts of storytelling and branding;
Improve the customer experience.
In this way, paying attention to these tips and other important questions aimed at what you want for your professional journey is a way to develop and build an excellent career in digital marketing, becoming a successful professional.